HashKey Capital Invests in Pluto Studio to Boost GameFi and Digital Entertainment

Investment Raeflects HashKey Group’s Commitment to the TON Ecosystem

HashKey Capital, a prominent cryptocurrency services provider, has announced a strategic investment in Pluto Studio, the GameFi publishing platform behind the successful project Catizen.AI. This move is aimed at advancing the next generation of GameFi and enhancing the global digital entertainment infrastructure.

Surge in the Blockchain Gaming Market

The blockchain gaming market has experienced significant growth in 2024. According to Fortune Business Insights, the GameFi industry is projected to exceed $614.91 billion by 2030. Currently, CoinMarketCap reports the industry's market valuation at $21.3 billion.

Focus on the TON Ecosystem

HashKey Capital’s investment will primarily support the development of Pluto Studio’s mini-game sector within the TON ecosystem. Additionally, a substantial portion of the funding will be allocated towards co-building the ecosystem and developing future projects.

About Catizen.AI

Catizen.AI, the debut project from Pluto Studio, has received considerable acclaim within the TON ecosystem. This Telegram-based gaming bot features an In-App Purchase (IAP) and In-App Billing (IAB) system, maintaining a 7% conversion rate of users transitioning from Web 2.0 to Web 3.0 since its launch. With over 500,000 paying users and an Average Revenue Per User (ARPU) of $30.2, Catizen stands out significantly compared to the industry average of $0.2.

Pluto Studio plans to launch 18 more games, further enhancing Catizen’s user base. Ben El-Baz, Managing Director of HashKey Global, commented on the investment, stating:

“As a phenomenal product in the GameFi sector in 2024, Catizen offers possibilities for the future development of next-generation GameFi. We are excited to continue participating in the global digital entertainment industry innovation based on our collaboration within the TON ecosystem.”

El-Baz added that HashKey aims to explore the creation of a new paradigm that integrates digital finance and digital entertainment.

Strengthening the HashKey and TON Partnership

This investment continues HashKey Group’s commitment to the TON ecosystem. In April, HashKey Group partnered with the TON Foundation to utilize HashKey’s resources for treasury management in the Asia-Pacific region, with potential investments in the TON ecosystem.

HashKey Group is also set to launch its own token, HSK, in the third quarter of this year. This ERC-20 standard-based token will have a total supply of 1 billion units, with 65% allocated for ecosystem growth.

Conclusion

HashKey Capital’s investment in Pluto Studio underscores the growing synergy between digital finance and entertainment. With the continuous expansion of the blockchain gaming market, the collaboration between HashKey and Pluto Studio promises to drive innovation and growth within the TON ecosystem, setting new standards for GameFi and digital entertainment.

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