Law of Similarity

Exploring the laws of UX will definitely help you in a whole lot of ways. Some of the laws also apply to real-life scenarios. So join ME as I present these laws to you bit by bit. Today I will be talking about the law of Similarity.

The Law of Similarity states that every human eye will always perceive elements in a design similar to a complete picture, group or shape no matter the space between them or how far apart they are from each other.

This is to say that once elements in a design have a similar patterns of presentation, the human eye would automatically groups them all together. 

Below are the things to note when dealing with the law of similarity

• We perceive items that are visually similar as being related.
• Things such as colour, size, shape, and even movement can portray a similarity between elements in a design. 
• Always make a clear visual distinction between normal texts and clickable texts