Animoca Brands CEO: Open Metaverse will Enable DeFi-Style 'Vampiric Attacks' By Web3 Games

Interoperablility between in-game NFTs would enable new titles to create a user acquisition funnel from established games, said Robby Yung.

An open, interoperable metaverse would enable Web3 games to carry out DeFi-style "vampiric attacks" in order to reach other titles' audiences, said Animoca Brands CEO Robby Yung.
Speaking at an NFTUK event in London, Yung gave the example of a racing game using NFTs to represent cars. "Let's say we both make racing games and I have one with tonnes of players. There's a huge opportunity for an indie to make another racing game and essentially—the DeFi people call it a vampiric attack—create utility for all those players."
Interoperablility between two games' NFTs would enable the newer title to create a user acquisition funnel to draw over users from the more established game, Yung said. "That brings a lot of people in to at least try what you have on offer from my community, because you're providing that interoperability," he explained. "Some may stay and some may leave, but you can at least use that as part of your funnel."
In the world of decentralized finance (DeFi), vampire attacks occur when new projects offer better incentives than established projects to draw liquidity away from the original project and into the new one.
In gaming, Yung suggested, it would be more of a virtuous cycle. "If your players come to my game, and they enjoy using their cars in my game, then I create additional utility for your cars," he said, adding that it does depend on there being a royalty infrastructure in place. "When those cars transact in the future, you receive your commensurate benefit, because you're due the creator royalty."
Yung conceded that achieving interoperability between games is "incredibly hard," arguing that developers need to collaborate to create a "community-led snowball effect" through projects such as the Open Metaverse Alliance, of which Animoca Brands is a founding member.