What is SEO !
What is SEO
SEO (Search Engine Optimization) is a method by which we can find good and better websites and also suggest useful websites to people.SEO monitors the engagement of all website pages and indexes them in searches. SEO is very important for any website because it manages the popularity and indexing of that website.
SEO company does many things to make any website appear at the top and also tells the search engine that this website is very good for a particular content so that if people.
If they search for that particular content,they get to see that website first.
SEO is just about writing content and making the website search engine friendly.
Provides a way to display them.
SEO is a very complex and difficult process but through it any website can easily increase its engagement and page views.
Types of SEO
There are many types of SEO but these 3 are more important among them.
1. On-Page SEO
2. Off-Page SEO
3. Local SEO
On Page SEO
When a website or blog is optimized according to the search engine it is called On Page SEO. It is very important to keep these things in mind while designing your website for on-page SEO.
Architecture:-
Create websites that search engines can crawl easily.This includes many things such as how content is arranged and categorized and how websites are connected to each other.
Content:-
Good content is one of the most important elements for SEO because it tells the search engine whether your website is relevant to a search or not.This is more important than the keywords of any web page.
Links:-
When many people link to a specific site search engines increase the ranking of that particular website.This includes links to social media.When your site is linked to a popular platform the search engine considers your content more important and good which is very good for any website.
Keywords:-
The keywords you search for are one of the primary methods search engines use to rank you. Using correctly searched keywords can help the customer find the right information, that is why you should use the right keywords according to the content of your website.
Page Content:-
Images and videos should be used as per the correct content on the page which can easily help your customer to reach the required information.
Internal links:-
This means that you link the content of your own website together.This will help the user to find the content of his choice and he will stay on your website for a longer time.
Off Page SEO
Off page SEO includes such things which you do not do directly in your website but it has a great impact on your website and the ranking of your website is good.
Many elements come under this such as-
Marketing:-
Publicize the content on different platforms other than your website. With this, people will know about your website and also you can make the content of your website famous.
Brand Building:-
It is also important to do brand building of the website or product it means that you keep promoting your brand for a specific content.
The best example of this is something like Starbucks.
The company promotes itself only for coffee drinks.
The advantage of which is that if you get coffee anywhere else too.
But you still prefer Starbucks coffee.
Will give this is called brand building.
Social Media :-
Your website should have an account and page on all social media.This increases the reach of your website so that people from different communities can know about your content from all social media and can access your website.
Review :-
This is not done by you,but by your customers and tells SEO that people are enjoying your content because your website will be reviewed by as many different people as you can.The website will be considered that good.For example if many people ask you to visit a place you will also feel that this place will be very good because everyone is saying so.
Local SEO
Local SEO means that you optimize your website for a specific region meaning you ensure that your website appears first in searches in a local area.For example,if you have a restaurant if someone searches for a restaurant in your local city,your restaurant should come first.
Some Other SEOS -
-> Technical SEO
-> Content SEO
-> Mobile SEO
-> E-Commerce SEO
How SEO Works
SEO mainly looks at your website and according to your content and structure an outline of your website is made which it tells to the search engine and the search engine determines the ranking of your website according to that report.
Whenever a user searches a query or question the website which the search engine finds to be the best ranked according to that keyword is used for indexing that is it is shown at the top.
For example,if you search a product then the search engine will show the link of filpkart or amazon or any e-commerce website according to SEO because all these websites are presenting themselves according to that product and according to that keyword.Due to SEO we get the information needed for our work at once.
Need Of SEO
• Everyone searches keywords on search engines for information about their work and they trust the website that appears on the top, so if we want to show our website on the top, then SEO is very important for that.
• SEO not only increases user reach but also makes it easier for users to find content on the website.
• Your publicity also increases through SEO, people share your content more, which brings more users to your website.
• SEO helps in increasing positive traffic to your website.
• SEO motivates you to make your content unique and better all the time so that you can stay ahead of your competition.
In this post we have tried to explain all your SEO related questions like what is SEO,how does it reduce SEO,why is SEO needed and how many types of it are there in simple language.
~ Thank You !
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