Who is Full Stack Content Creator? ✍️

I am the Full Stack Content Creator. ✅

I think we need to save the full stack definition from the monopoly of developers/software developers only. 🙂 Just kidding, this definition really suits them best, but it can also be adapted for content producers.

With your permission, let me explain who the full stack content creator is.

Able to prepare a content in all its aspects (video, visual, pdf, infographic, text, audio); We can accept people who can develop and edit in terms of design, conversion and SEO as Full Stack Content Creators. In global terms, it can also be considered as a Complete Content Creator.

Times have changed and just writing content is not enough. You also need to prepare the text, images, pdf, infographic, video and audio of the content if necessary. In addition, you must prepare this content by taking SEO rules into account and take conversion optimization into account. From this perspective, we can consider bloggers as full stack content creators.

Based on this, I will focus on text-based content in this article because this is the field I know.

If we talk about text-based content, we can think of this concept as a complete content writer or, in global terms, full stack content writer.

When you look at content writer postings, you may have seen that they ask for many different skills. Some are looking for an SEO writer, some are creative writers... Some state that they need a writer who is an expert in content marketing, some make a vague definition by only using the phrase copywriter. Some people want to recruit someone who will fulfill all these requirements. Here is the blood sought, it is accepted as a full stack content creator.

In fact, the main purpose of those who ask for content from you is to publish an interesting article and sell their products or services through this. If you have this information in your pocket, let's continue.

Full Stack Content Creator Skills

If you want to become a full stack content creator, you must have acquired some skills that are valid in this field. There may be some parts where you are not good enough; don't worry.✅

Based on this list, you can identify the parts you are missing and start improving them. I want to clear all the question marks in your mind and ask "what skills should a full stack content creator have?" I give a detailed answer to the question.

Literary Skills

• First of all, of course you have to be a good writer. Master punctuation and spelling rules as much as possible.
• Make sure there are no misunderstandings, ambiguous phrases, or difficult to understand statements in your writing.
• You must know how to write an article well. You must have the discipline to create your writing fiction and create content based on this fiction.
• You must be a good storyteller. You must be able to combine a product or service with other concepts and create a story that you can present when necessary.
• You should give examples from real experiences in the content. You should offer suggestions.
• You should avoid the mistake of composing your articles with giant paragraphs or very long sentences. Long paragraphs and long sentences can cause the user to leave the site quickly. Short paragraphs and sentences give the reader the opportunity to stop and breathe. There is a delicious solution for this: Hemingway

This application detects your long paragraphs and sentences and notifies you immediately.

SEO Skills

• In order to write SEO compatible content, you must know at least the basic SEO rules (search engine optimization).
• You should be able to find words (keywords) that have a high search volume and the desired level of competition related to the subject you will write content about. For this, you should be able to use tools such as Ahrefs, Semrush, Ubersuggest.
• You should master Google Search Console. This way, you can see potential opportunities and include them in your content or create new content.
• You must know the concept of search intent well so that you can predict why the user will visit your page/content and produce appropriate content accordingly. Immediately after this, you should answer possible questions that the reader may ask in the article.
• You must know how to use tags such as H1, H2, H3, and bold, italic, and underline. You should master the panel enough to color some words when necessary. These are small actions, but they help keep the reader's attention. Of course, we should not overdo it when used because if used too much, it will make reading difficult.

Media Editing Skills

• You must be able to edit/prepare images with Photoshop or similar programs. Canva is also a good option for this. In fact, it is perhaps the easiest and cleanest to use. I say evaluate it.
• You should know which image sizes the page you will use the image on uses.
• You must be able to edit/prepare videos, even if they are simple. If you have the money for this, you can choose programs such as Adobe Premiere and Final Cut. If you do not want to allocate a budget or your budget is limited, you can consider options such as iMovie on IOS and MacOS, Movie Maker and Movavi on Windows. Also Da Vinci Resolve and Canva video are other options.
• You must have enough design experience to prepare PDFs. You can still use Photoshop, Corel Draw and Illustrator. For simpler tasks, Canva works too.
• You should also be skilled at creating infographics. You can easily use the design programs here.
• It will be great if you have skills such as preparing audio files and recording podcasts. You can consider options such as AudaCity and Adobe Audiation to prepare and edit audio files.

Content Marketing Skills

• You must know enough about content marketing to sell your product or service to those who read your article. In your article, you should use expressions and sentences that focus on selling your product or service without disturbing the user. Sometimes this can be a huge paragraph or a banner area.
• You should be able to give the reader the information/experience he/she is looking for without defrauding. When the reader enters the page, he should be able to find what he is looking for and leave happy. So in summary, one should find its content valuable.
• Which CTA (Call to Action) can be used in which section? You must know the answer to the question. You have to learn this by experience. Or you can get better results with A/B testing in the future.
• Whatever your goal is (selling a product or service, being contacted by the reader, getting the reader's e-mail, getting the reader to fill out the form, etc.), you should build the page accordingly.
• To promote your content on social media, you must be able to prepare relevant visuals and evaluate optimal paid advertising options if necessary.

Essential Questions You Need to Answer

As a Full Stack Content Creator, there are basically some questions you need to answer. If you prepare content around these questions, you will probably achieve success. 

1. How can I ensure that search engines, especially Google, take the content I write into account, index it and rank it higher?
2. How can I get people who read my article to buy, send an e-mail or fill out the form?
3. How can I prepare a content that every reader will say "Wow" and find professional enough to be worth sharing?
4. Which media elements (image, pdf, infographic, video, audio, etc.) and in what way can I use them to enrich my content?

Other Definitions of Full Stack Content Creator

In global terms, we can define full stack content creator as “Complete Content Creator”. There are many similar global expressions, but basically this definition can be considered its exact equivalent. You may also encounter the following titles. Let me write both the global expression and its equivalents; Keep in mind:

Full Stack Content Writer = Complete Content Writer
Full Stack Digital Writer = Complete Content Writer
Full Stack Writer = Complete Writer