Law of UX- 05

Have you ever been in a situation whereby you had too many options to choose from? Probably in a grocery store or when you trying to  pick a new shirt or shoe. 

The fifth law of UX is the Hick's Law

The fifth law of UX ( User Experience ) covers that. It states that the time it will take to make a decision increases with the total number of choices and with its complexity. 

Thngs to note when putting this Law into use, 

• Try as much as possible to  minimize the choices in a situation whereby response time is critical to aid in the increase of decision time.
• In order to decrease cognitive load, break down complex tasks into simpler steps. This will help the user greatly.
• Avoid the urge to overwhelm users by highlighting recommended options.
• Make use of progressive on-boarding, to minimise cognitive load for new users, Take Bulb for instance, when new users try to signup, it uses a step by step progress to onboard new users. 
• Be careful not to over simplify to the point of abstraction.