How my copy was sent back to me.

Ultimate copywriting tips.
The first copy I wrote was reviewed by a friend who is also a copywriter. Now that was my first copy so what was I going to expect.

It was a sales copy for a skincare product. I decided to write about a skincare product because I love beautiful and glowing skin.

I was so excited about writing my first copy so I did everything I could to make my copy nice😩 and enticing. It was actually nice but here's where my problem was.

I sent the copy to my friend using a PDF file but he returned it to me via WhatsApp, circling and underlining my mistakes. Gosh, I almost cried because it was giving primary and secondary school teacher corrections and he even scored me but I had to overlook it and learn.

Now what was my mistake. I focused on features and not benefits. As a copywriter, your audience is interested in the benefits of whatever you are presenting to them. The features are important too but BENEFITS OVER FEATURES.

Steal these copywriting tips from me

1. Devote Time to Your Headline: Spend 80% of your time writing your title and only 20% on the text. Spend the majority of your time writing your titles! Whether it’s a blog post, webpage, landing page, or email (this would be the subject line) most people will read your title and decide if they want to continue reading based on that alone. Titles should be as impactful as possible.

2. Focus on Benefits, Not Features: Start with your ideal customer. When you’re writing copy, you should know exactly who it is you’re talking to. For example, if you’re selling a fitness product, don’t just stop there. Ask yourself, “Who is my ideal customer? What is their body type? What’s their age?” The more specific you can get, the better. Secondly, focus on the benefits, not the features. One of the biggest mistakes I see newbie copywriters make is emphasizing their products’ features but not the benefits.

3. Tell Stories Whenever Possible: Write in the active voice. This is encouraged for every bit of writing, from emails to copy to articles and novels. It can be a hard habit to break, but copy in the active voice crushes passive voice copy. Tell a story wherever possible, but keep your stories straight. Don’t get carried away. Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing).

4. Read it Aloud: One of the best ways to get good at copywriting fast is to read the copy out loud! People often don’t write how they speak, which can result in a confusing or overly wordy message. Reading the copy out loud will help you better determine if it needs to be tightened and whether things need to be clarified. Reading what you wrote aloud is also beneficial because it helps prevent you from missing sloppy mistakes that you might not catch if you’re only looking at the words on a computer screen.

What other tips do you know, share them in the comment section. Let's Interact.