Criticized for its electric vehicle segment, Toyota is still the best seller in the world, battery c

Toyota continues to hold the title of the world's best-selling car company for the fourth consecutive year with record sales of 11.2 million vehicles in 2023.
Toyota continues to sell the most cars in the world
According to Toyota's report, the company sold 11.2 million vehicles in 2023, an increase of 7.2% compared to 2022. This number of vehicles includes two sub-brands: Daihatsu and Hino. Specifically, Toyota and Lexus branded cars sold 10.3 million vehicles, an increase of 7.7% compared to the previous year. This is also a record number. Separately, Lexus also recorded record sales with 824,258 cars shipped, an increase of 132% compared to 2022.al vehicle division, with sales down 9.8% to 135,203 units. Because some manufacturers have not yet released their financial reports, it is still uncertain whether Volkswagen has firmly held the number two position or not. However, most of the companies with the largest sales scale in recent years have reported. Therefore, with 9.24 million vehicles sold, it is very difficult for any company to surpass the German manufacturer.

More people consider buying Toyota vehicles than any other brand
Toyota has been criticized for being slow in the electric car race. In terms of engine, gasoline-electric hybrid vehicles account for about 1/3 of sales. Meanwhile, battery electric vehicles account for less than 1%. But according to market research and development company GBK Collective, Toyota is still the top name when a person decides to buy a car. Notably, Toyota is not only the leader in the internal combustion engine segment, but also among those who want to buy electric cars. Meanwhile, ranking second in the market in general is Honda, and the electric vehicle segment in particular is Tesla
Surveying more than 2,000 consumers, GBK also found that companies still target people who are tech-savvy and easy to accept new things when producing electric cars. However, in reality, mainstream consumers are considering buying electric cars more. That seen, budget-conscious people are more likely to become electric car buyers. Therefore, high electric vehicle prices will hinder the development of this group of customers. Electric vehicle buyers often care about the environment. Tax incentives also play an important role, with 47% citing this as the main reason to consider electric vehicles. Meanwhile, those considering buying a hybrid car are interested in reducing the cost of owning and maintaining a car. Essentially, cost will remain at the forefront of prospective buyers' minds. Therefore, everyone wants to be assured that the electric car they buy does not need battery replacement or costly repairs later.This study was conducted in the US market. Therefore, it may not be accurate for other markets, but it is still worth reference. At the very least, consumer concerns show why Toyota is at the top of the table when considering the overall market as well as electric vehicles in particular, and the company remains the best-selling in the world. That's because the Japanese manufacturer has left a strong enough mark for consumers to believe that they will have a car that is durable enough and economical enough when owning a Toyota logo car, regardless of the engine.