Apple's Story

Apple, one of the companies that shape technology, continues to inspire many entrepreneurs with its founding story. Apple, which was founded in the United States and has become popular all over the world over time, is among the multinational companies due to its structure. Apple, which designs new products by developing personal computers, software, mobile phones and wearable technology, is among the most valuable companies in the world today. ​


Apple's most used products include Mac computers, iPod portable music players, iPhone smartphones, iPad tablets and smart watches called Apple Watch. MacOS and iOS operating systems, iTunes media gallery and the Internet browser called Safari, which make a difference in terms of user experience, are among Apple's other prominent products. Apple, which continues to provide services with more than 400 sales stores in 14 different countries of the world, employs around 73 thousand personnel in total. According to the official statement made in 2015, it was stated that the average annual income of the company was 130 billion dollars.




Apple's Founding Story Apple's founding dates back to 1976. It was founded in the United States on April 1 of the same year, in partnership with Steve Jobs, Steve Wozniak and Ronald Wayne. The community, whose aim was to sell the computer kit called Apple I, started its work in this direction. This kit was first introduced within the Homebrew Computer Club, which was established as a computer club in California. Apple I, produced as a simpler version of today's personal computers, began to arouse great curiosity. Apple I, which went on sale for $666 in July of the year it was founded, thus began to open the doors of a great adventure.

Apple was officially incorporated on January 3, 1977. Apple, which was incorporated by American investor Mike Markkula with a capital contribution of 250 thousand dollars, continued its new work without interruption. The company, which introduced the Apple II shortly after, left its closest rival, the Commodore PET, behind in many respects. Apple, which continued to appear in the technology arena with this product until the end of the 1970s, aimed to rival the famous companies of the period, IBM and Microsoft, by the 1980s. In this process, Apple III was introduced.




Apple's Famous Macintosh Era The foundations of the Macintosh project, known as the ancestor of today's Macbooks, were laid in 1982. Simultaneously, Steve Jobs started the Apple Lisa project. The two teams that entered the race with the Macintosh, undertaken by Jef Raskin, continued their work at speed. The Apple Lisa team won the race in 1983. Thus, Apple Lisa was recorded as the first computer with a GUI. However, it could not achieve success in the technology market due to its high price. After Lisa, Apple released the Macintosh in 1984. Macintosh, which was promoted through television commercials, achieved good sales momentum. Unable to see the expected demand due to software inadequacy, Apple introduced the Macintosh Portable in 1989. Offering lighter and more useful features than the previous version, the personal computer broke new ground in technology with its long battery life. In 1991, Apple introduced the PowerBook, and with this product, the foundations of the Mac OS operating system that has survived to the present day were laid. In 1994, the company made an agreement with IBM and Motorola, known as the AIM alliance. In line with this agreement, it was aimed to establish a computer platform whose software was produced by Apple. Power Macintosh was released as part of the alliance that aimed to bring Microsoft to a great decline. During this period, many layoffs took place within Apple and a number of software problems occurred. Steve Jobs, who left the company a while ago and joined NeXT, was invited to Apple along with his advisor status. Jobs, who returned to Apple, was appointed to this position temporarily as a result of the problems experienced in the CEO position.




The Breaking Point of Apple's Story Apple introduced the iMac to the world on August 15, 1998. The design process of this project, which resembles the Macintosh 128K product in many aspects, was undertaken by Jonathan Ive, who would later design the iPod and iPhone. iMac has achieved sales of approximately 800 thousand units in approximately 5 months since its introduction. In this process, Apple took a step forward in software and purchased the Final Cut application, which already belonged to Macromedia. This software was published as Final Cut Pro by Apple in 2007 and was used by large masses. Apple was not limited to Final Cut in terms of software, but also included Logic and Shake applications until 2001. On March 24 of the same year, the Mac OS X operating system was released. On May 19, 2001, the company officially opened its first sales stores in Virginia and California. On October 23, the digital music player iPod, which hit the technology world like a bomb, was introduced. The iPod, which sold more than 100 million copies in six years, was integrated with the iTunes Store in 2003. On January 9, 2007, Apple started introducing products that could change the fate of the company. Speaking at Macworld Expo, Steve Jobs introduced the iPhone and Apple TV as part of this event. After this promotion, the company's shares rose from 97.80 to 100 dollars in a short time. The App Store was published in July 2007. Integrated with iPhone and iPod Touch products, the virtual cave has enabled the company to make huge profits in digital sales.



Apple from 2010 to Present Introducing the iPad as a new generation tablet in 2010, Apple used a screen with basically the same touch function as the iPhone. The product, which was first put on sale in the USA on April 3 of the same year, sold 300 thousand units on the same day. Thus, Apple achieved great success by surpassing its arch-rival Microsoft for the first time in its history. Immediately after this attack, the 4th Generation iPhone was introduced on June 7, 2010. Not only that, Apple launched the Nano, Touch and Shuffle series of the iPod for sale in short intervals. In 2011, Steve Jobs announced that he would leave the management of the company. Thus, Tim Cook, the closest candidate, took over the management of the company. Apple, under the management of Cook, which still continues its activities today, has become one of the leading companies in the field of technology with its budget of 700 billion dollars. Apple, which has made a name for itself especially with its iPhone and Mac series products, continues its activities in the field of software at full speed.