What is Everyworld (EVERY)?
The world's first Web3 rewarded ad network, integrated on Discord Rewarded ads are one of the fastest growing industries in the marketing field and have recorded strong annual growth over the past several years.
In the crypto world, Everyworld is a pioneering project in this field, providing a platform that allows users to watch videos and play games to receive rewards. So what is outstanding about the Everyworld project and how is it designed?
What is Everyworld?
Everyworld is a rewarded ads protocol built on blockchain technology, allowing users the opportunity to receive rewards by watching video ads or playing games.
Everyworld's goal is to replace traditional platforms such as TV shows and social networks. Initially, the protocol is integrated on Discord and rewards will be distributed in the form of points. The more points a player earns, the better his chances of winning the jackpot prize from the platform.
Everyyrworld main website: https://www.everyworld.com
Everyworld is currently in early access. During this time, player rewards will be paid in points. In the future, reward points will be converted into EVERY tokens. In addition, Everyworld has a long-term plan on decentralization policy, whereby participants will receive rewards from their own interactions, along with many other benefits when contributing and building the network.
Although it has only been launched for a week, as of February 22, 2024, Everyworld has attracted more than 60,000 members around the world to join the experience on Discord.
How Everyworld works
Everyworld's design operates on a dual incentivization mechanism in which the motivation to participate from users comes not only from personal benefits, but also from the desire to contribute meaningfully to the community.
Everyworld's operating model is a combination of elements:
User Empowerment: The platform allows users to control the online ad viewing experience by providing rewards in crypto assets, thereby making passive ad consumption a more realistic and potentially profitable.
Innovative & two-way revenue model: Not only users, but content creators and advertisers on Everyworld also benefit from user engagement, resulting in higher revenue from advertisement.
Environmental conservation: This is one of the urgent issues of top concern today. With Everyworld, the project will deduct a portion of the regular points that users earn and convert them to EVERY token to donate to environmental conservation organizations. Thus, every user click will become a contribution in efforts to protect the environment globally.
Everyworld's operating process is as follows:
Users watch video content and play game shows to earn points. All points will be accumulated into a jackpot. After that, Everyworld will hold a drawing every few days to choose a winner. Players who earn more points will have more chances of winning.
At the time of writing, Everyworld is in its early stages, allowing users to test, with rewards for winners being paid out in the form of points. In the most recent draw (as of February 22, 2024), the winner received 21 million bonus points.
In the future, this point will be converted into EVERY token (when the project launches the token). This will contribute to the stability and sustainability of the token value. Accordingly, EVERY token reward distribution rate in each drawing is as follows:
- 40% for individual winners.
- 40% to environmental conservation organizations.
- 10% for referral program.
- 10% burned.
The total amount of EVERY tokens that the winner will receive will be unlocked gradually each month, with the initial unlock being at the first payment.
Besides, the project also shared that they have a long-term plan on decentralization policy, whereby participants will receive rewards from their own interactions, along with many other benefits when contributing. Contribute and build the network.
Highlights of Everyworld
With the message “Play the Game. Be The Winner. Save the Planet, too.” - "Gaming. Win. Save the planet.”, the Everyworld protocol combines everyday human entertainment with a more macro goal, which is environmental protection.
Ad viewing model receives rewards
In fact, many platforms with the model of watching ads to receive rewards have successfully received a large number of users and huge revenue, such as Mistplay, Influence Mobile, MPL, Winzo... Some outstanding numbers like:
- Rewarded video ads have a 43% higher return rate than non-rewarded video ads.
- Click-through rates and conversion rates are 45% and 33% higher, respectively.
- 62% of users regularly interact with rewarded video ads.
Advertisers often favor ads that can reward users, as they can earn more loyal users than conventional forms of advertising, which in turn can offset a fraction (or even more profitable) of advertising costs. So, Everyworld leveraged the rewarded advertising model along with crypto technology to make it more effective.
Furthermore, Everyworld operates on Discord, one of the most popular online communication platforms, attracting a worldwide community of gamers and cryptocurrency enthusiasts. The project is focusing on expanding the network of game users and advertisers to increase global presence and influence.
Towards the issue of environmental protection
Everyworld is one of the few crypto projects that cares and prioritizes environmental protection globally. Accordingly, 40% of the tokens paid in each prize draw will be used to support environmental conservation organizations around the world selected by Everyworld.
To date, Everyworld has made two contributions to The Ocean Cleanup, an organization focused on eliminating plastic waste floating in the ocean.
This organization has created many positive impacts on the Can Tho River ecosystem in the Mekong Delta region, when applying technology to help prevent waste in the river. The selection of which organizations to donate to will be based on a decentralized voting system to ensure fairness, transparency and consistency.
Web3 Technology
At its core, Everyworld is a lucky draw game, interspersed with advertisements for video games. Everyworld protocol leverages the power of Web3 and blockchain technology to ensure transparency, security and fairness in the operating process.
However, the platform is not limited to blockchain games, but can also incorporate video promotional assets for indie games, across all genres, including traditional and Web3 games.
Furthermore, future token rewards will help benefit both users and projects on Everyworld, including: Users can join the Everyworld platform and earn rewards more easily and flexibly. The project can easily reach a large number of users globally, except for users in some restricted countries such as the US, China, Thailand, Canada, Singapore...
What is EVERY token?
Currently, the project does not have information about the tokenomics of EVERY token.
Everyworld's project team, Investors & Partners
Project team
Everyworld is developed by the team behind Everyrealm, the Web3 platform that creates video games and gamified worlds for content creators and gamers.
"Everyworld's vision is to build the world's first decentralized advertising network, designed to equally benefit users and the planet."
Investors & Partners
Everyworld's investors include large investment funds such as a16z, Coinbase Ventures, Hashed, Dragonfly Capital... along with other projects such as Avalanche, Polygon, Dapper...