Marketing vs. advertising

Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies. Whether you've just made a website to start a business or want to promote an existing one, advertising can help you do so. There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

To help you sort through all the advertising methods that exist, we've broken down the most prominent types of advertising. Once you get the lay of the land, you'll be best equipped to choose the best type of advertising method and embark on your journey of growing your business.

What is advertising today?

Advertising is a marketing strategy that businesses use to promote their brand, products and/or services. Each type of advertising will have similar goals—whether turning potential buyers into actual customers, sharing information with new audiences, or building brand awareness—ultimately, advertising helps grow your business.

Marketing vs. advertising

While there are many similarities between marketing vs. advertising (and many use the term interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of building a business that includes all sorts of promotions, including organic and paid advertising, while advertising, no matter what type, means that you’re paying to get exposure to your brand.

As your small business grows, you will need to develop different advertising campaigns to achieve specific business goals and landmarks within your marketing strategy.

Advertising can be broken down into two main categories: traditional advertising and digital.

Traditional advertising

Traditional advertising refers to types of advertisements typically done offline. Newspaper ads, billboards and radio advertising are all advertisement examples that represent traditional marketing methods. Businesses still use these traditional advertising platforms to sell products or attract people to their brands.

Digital or new media advertising

Technology’s evolution has changed the marketing world—and many businesses do most of their advertising online. From SMS text messages to social media campaigns, digital advertising refers to marketing across online platforms and digital communication channels.

Digital marketing has become an ubiquitous part of online browsing, where almost every daily internet touchpoint offers an advertising opportunity. Small business owners find digital ads especially attractive, as they tend to be more cost effective and often use advanced analytics to measure results. One of the main types is SEM, or search engine marketing.

Digital advertising, according to Statista was expected to reach over US$500 billion in 2021, increasing to an incredible expected US$876 billion by 2026. Proof of how companies the world over have embraced digital advertising as a large part of their advertising strategies.