CONSIDERING THE BENEFITS OF CRYPTO IN BUSINESS

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23 Dec 2022
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One estimate from late 2020 states that there are well over 2,300 US companies that accept bitcoin, and that number excludes bitcoin ATMs. A growing number of businesses all around the world are adopting bitcoin and other digital assets for a variety of transactional, operational, and investment purposes. Like every area, there are great incentives as well as unknowable hazards.

Because of this, organizations exploring the use of cryptocurrency in their operations should have two things: a clear knowledge of why they are doing so, as well as a list of the numerous questions they need to take into consideration.

Let’s examine the types of questions and information that businesses and people should think about when deciding whether and how to use digital assets.

What is the motivation behind adopting bitcoin or another digital asset?

The two main motivations for businesses to use cryptocurrency are either operational efficiency and cost savings or attracting new customers by offering a more convenient payment option.
For individuals, there are many reasons why they might want to adopt cryptocurrencies as an investment: high returns with low risk, protection from inflation and volatility, being part of a “new digital age,” etc. The possibilities are endless!

What can cryptocurrency do for your business?

  • Cryptocurrency may allow access to new demographic groups. Users frequently reflect a more modern audience that prefers transparency in their business dealings. According to one recent survey, up to 40% of clients who pay with cryptocurrency are new to the organization, and their purchase quantities are double those of credit card users.
  • Introducing cryptocurrency today may assist raise internal knowledge of this new technology in your organization. It may also help the corporation position itself in this vital growing field for a future that may incorporate central bank digital currencies.
  • Through tokenized existing assets and new asset classes, crypto might provide access to new capital and liquidity pools.
  • Certain alternatives are accessible with cryptocurrency that are just not possible with conventional cash. Programmable money, for example, can enable real-time and precise revenue sharing while increasing transparency to assist back-office settlement.
  • More businesses are discovering that critical clients and vendors want to engage via cryptocurrency. As a result, your company may need to be prepared to collect and distribute cryptocurrency in order to ensure smooth transactions with important stakeholders.
  • Cryptocurrency opens up a new channel for improving a variety of more traditional Financial services, such as; making money transfers simple, real-time, and secure, assisting in the consolidation of control over the enterprise’s capital, and managing the risks and possibilities of investing in digital technologies
  • Cash, which may lose value over time due to inflation, might be balanced out by cryptocurrency. Cryptocurrency is an investable asset, and some, like bitcoin, have done exceptionally well in the last five years. Of course, there are obvious volatility concerns that must be carefully evaluated.


Cheaper Transaction Fees

Transaction costs for cryptocurrencies are often substantially cheaper than those for credit or debit cards. When several transactions are being done, these costs, which might not appear visible, can significantly reduce costs for your company. Additionally, processing fees for debit and credit cards are frequently added to each transaction.

Due to the decentralized nature of cryptocurrencies, there is no need for third parties to manually validate each transaction because transactions are confirmed on the blockchain. You may save costs and boost income by accepting crypto payments rather than paying extra transaction fees that banks charge.

Zero Refunds

Cryptocurrency payments are easier. A payment has been paid, and the deal is done. Since the system checks funds, users are unable to spend money they do not own. Each transaction is validated by blockchain nodes; once validated, a transaction cannot be undone or charged back.

This is done to safeguard your company from infamous chargebacks. The risk of forced money reversal is that consumers will become victims of identity theft and unauthorized transactions. The banking institution not only takes the money out, but you can also have to pay exorbitant chargeback costs. Cryptocurrency payments eliminate the problem of customers’ double spending because all transactions are confirmed by the blockchain and cannot be faked.

Additionally, you won’t have to deal with needless fraud or dispute threats. You can even convert cryptocurrencies into fiat currencies after payments have been received to safeguard against value fluctuations.

It’s Useful For Marketing

Not every business has adopted cryptocurrencies. In fact, many people still assume that cryptocurrency is a sham and that it is merely hype. Still, there is a massive army behind cryptocurrency, and if you identify as a business that takes cryptocurrency as a form of payment, you are instantly a part of that army. Because it is a movement, these individuals will back you up.

Furthermore, given the majority of crypto enthusiasts are young people, boosting your payment alternatives through cryptocurrency will undoubtedly broaden your consumer base.

Paying Employees With Cryptocurrency Could Be More Convenient

As a remote team employer, managing payroll for a group of workers that reside in various locations across the world may be a major problem. Consider having to convert your currency into a variety of foreign currencies in order to pay your staff.

The costs associated with currency exchange are far less of a hardship than doing cross-border transactions. Instantaneous cross-border transactions with little to no costs are now possible thanks to cryptocurrencies. All parties may read the transaction information and immediately know the status because Cryptocurrency transactions are public. It may be a huge win-win for the workforce if banks are eliminated because it saves money for both the business and the employee.

Crowdfunding And Capital Raising Are More Transparent

People adore using online fundraising sites. Fundraising is carried out openly in this way. Additionally, it gives people the opportunity to openly request money and explain why they need it. Platforms like this will undoubtedly keep in use in the future.

However, using a blockchain wallet specifically for crowdfunding will keep the entire amount of donations public. In a similar way, it will enable fundraisers to avoid paying fees to third-party platforms without risking the contributors’ confidence. A crypto wallet also makes it possible for everyone to know how many donations have been received.

HOW DOES SENDCRYPTO FIT INTO ALL OF THIS?

SendCrypto offers businesses the greatest solutions to enable consumers to pay with cryptocurrency. With SEND Pay buttons, any website can effortlessly accept crypto payments.

Customers and business owners can enjoy instant and free transactions and business owners can choose which crypto and fiat currencies to accept as payment, manage their accounts, and track business performance on the go. Wallets are decentralized and there are zero fees for crypto transfers.

While there are definitely drawbacks to taking cryptocurrency, your company will benefit far more by jumping on board. However, because the cryptocurrency market is so volatile, it is critical to Do Your Own Research before investing in any cryptocurrency.

However, adopting cryptocurrency as a form of payment in your business has several benefits today. Learn more at www.sendcrypto.com


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