What is Web Design?

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12 Feb 2024

“ What is web design ?” or “ what is web design ?” If we were to give one short answer to the question; Web designing; It is the presentation of web page contents consisting of images and texts in an orderly manner to website visitors. Definitions such as website design, web design project or website construction are also used synonymously with web design.

In order to do web design, you first need a project . The company, person, brand or product constitutes the main subject of the project. For example; doctor or dentist website, company website , hotel website, health center or hospital website is a web design project. As can be understood from here, web design is all the work done to promote people, institutions or organizations by coding , editing and publishing website pages on the internet. Experts who do these works are called web designers , web designers or web masters.

How to Do Web Design?

A website goes through many stages before it is published.

Determining the Project
Corporate Identity Work
Graphic Design Work
Coding of Web Pages
Content Management System Integration
Testing Process of the Website
Publishing the Website

Determining the Project

Needs are taken into consideration when determining the project. The purpose of the website may be to introduce the person or institution, or it may be to highlight the commercial activities of the company. At this point, comprehensive competitor analysis is performed. When determining the project, the purpose of the website and the content of the web page become clear.

Corporate Identity Work

Corporate identity work is the work that must be completed before the web design project is implemented. For example; The company logo is a part of the corporate identity work. The colors used on the website should be directly proportional to the corporate colors of the company. Logo, color, slogan, etc. Corporate identity elements are the most important elements used in web design.

Graphic Design Work

In graphic design works, corporate identity studies are taken as basis. Visual design of web pages is made using pixel-based image and photo editing programs such as Adobe Photoshop. Visuals such as pictures, photographs and graphics to be used on web pages are carefully prepared and placed in appropriate and correct places.

Web Page Coding

Various programming languages such as HTML , CSS , JavaScript , SQL , PHP , Python and ASP are used in the process of coding web pages . In order for internet browsers such as Google Chrome , Mozilla Firefox , Opera or Internet Explorer to display websites, web pages must be encoded in these languages. The general structure and appearance of the website emerges as a result of graphic design, coding of web pages and creation of web page content.

Content Management System (CMS) Integration

Content Management System (CMS) allows the website owner to add photos, images, tables, graphics, videos, text, etc. to their web pages. They are software that allows you to add and remove content. CMS software allows the website owner to update the site content without depending on the web designer . However, today, CMS software is not only used for updating websites. Many web design service companies or freelance designers can offer their services by using CMS software in their web design works. CMS software, its features, usage areas and benefits are a very comprehensive subject, but can be examined under a separate heading.

Testing Process of the Website

In this process, which shows whether the web design work has been done correctly or not, missing or excess work is determined. There may be details that should be included on the website but are overlooked. Sometimes this is a technical issue and sometimes it is related to visual or text-oriented content. During the testing phases, the visual state of the web pages, their appearance on mobile devices, page opening speeds, etc. By carrying out the necessary checks on the issues, the operating performance of the website is brought to an optimal level.

Publishing the Website

Of course, there are different topics that can be expressed within the web design stages. However, in the simplest terms, a web design project goes through these processes. As a result of comprehensive and detailed studies, the website is ready for publication. In order for the website to be published, a domain name and a hosting service are needed to host the website pages . After the domain name and hosting service are received, the website is published. After the website is published, it is necessary to send the site map where each web page is defined to search engines. Google Search Engine is the most used search engine today. After the website is published, the site map of the website is sent to Google. The website is indexed and displayed by visitors in Google search results.

Why is Web Design Done?

The main purpose of web design is to create a platform that will mutually benefit website visitors and the website owner . A mutually beneficial project has achieved its goal. A company that wants to promote its product and a visitor who knows the product, likes it and wants to buy it are good examples of this.

Web design is designed for a wide variety of purposes.