Stealth marketing
You’re probably already familiar with product placement, which involves subtly promoting a product by featuring it in a movie, TV show, or another form of media. This type of marketing is known as stealth marketing, also referred to as undercover marketing.
As a whole, this marketing strategy involves promoting a product to consumers without them knowing they’re being marketed to. Aside from product placement, stealth marketing can happen in online forums where marketers talk about a product to generate buzz.
The goal of stealth marketing isn’t to immediately generate sales, but rather to steadily build interest in a product or brand. This technique also makes audiences more responsive to direct advertising, as it primes them with a positive brand impression.
32. B2C
Business to consumer (B2C) marketing targets an individual consumer’s buying power. Most businesses focus on B2C marketing—especially those selling consumer-packaged goods (CPG). That’s because B2C marketing provides a broad audience and short sales cycles which allow for quick purchasing decisions. Consumers often make the purchase for themselves, meaning they do not need approval from many stakeholders.
However, consumer needs constantly shift, meaning this fast-paced market can change overnight. B2C businesses, then, must make an effort to stay up-to-date with marketing trends and consumer behavior insights.
Common B2C marketing tactics include influencer marketing, social media contests and customer loyalty programs
33. B2B
B2B marketing stands for business-to-business marketing. In this marketing type, one business sells services to another business. While B2B marketing still targets a singular person, it’s usually based on their role, company, or industry.
B2B sales cycles are long, as businesses require more research and stakeholder approval before buying goods or services than consumers do. B2B marketing commonly starts with marketers getting marketing qualified leads (MQLs) into their sales funnel and using sales development to make calls and conduct product demos.
Most B2B marketing is done digitally or through industry-specific conferences. Many B2B marketers use LinkedIn’s job title database to target a professional audience. Check out these other lead generation strategies for ideas.
34. Telemarketing
Telemarketing promotes a product or service over the telephone. Companies can call prospective or current customers and inform them of special deals or new product offerings. For example, a financial service company can use telemarketing to promote a new credit card.
Telemarketing provides a more interactive and personal sales service, creates immediate rapport with customers, and allows the chance to clearly answer technical questions.
While your company may use a call center, businesses more frequently use automated or "robocalls," for this tactic. Due to the intrusive, solicitous nature, many customers do not like telemarketing. If you choose to proceed with it, ensure that you only call those who have opted in to avoid brand damage. The same goes for direct mail marketing.
35. Cause marketing
Cause marketing shows your business's corporate social responsibility to a non-profit or other world-bettering initiatives. Through cause marketing, you will build a better relationship with your community and those who support your values. This can translate to long-term business growth through increased brand loyalty and a defined competitive advantage.
A popular initiative in this space is sustainable marketing, where companies exhibit their eco-friendly practices. To begin, pledge a fixed amount of sales to a cause or partner with a local organization to support an initiative.
36. Event marketing
Businesses can use event marketing to build lasting relationships and create memorable experiences for their target audiences. Events can range from thought leadership-based conferences or online events to product-forward workshops. Find out how to promote an event in 9 actionable steps.
Positive event experiences can lead to more new business through meaningful one-on-one customer engagement and education. 74% of consumers say that branded event experiences make them more likely to buy promoted products. Before launching the event, identify which memory you want attendees to walk away with. The most impactful results are the feelings you leave with people.
Tip: Utilize a professional event website and Wix Events to collect RSVPs, plan seating and more. 
37. Global marketing
As online businesses attract increasingly global audiences, many turn to localization marketing, optimizing messages and products to fit cultural and geographic specificities.
Global marketing shows you understand the different cultures within your target audience and allows you to tailor your message and product to fit their needs.
One method is to localize wording and images or even create products better suited for certain cultures. To exemplify, Wix launched a marketing campaign wholly customized to its German-speaking audiences that uses humor and local context called "We know what you're thinking."
To gain respect for your company and avoid tokenization, an excellent way to approach localization is to partner with members of the community or culture that you want to reach.
38. Conversational marketing
Conversational marketing allows brands to more easily converse with their customers.
Today, consumers expect to find the answers they need instantaneously.
Conversational marketing solutions provide quick customer service methods. In fact, around 73% of customers find live chat the most acceptable form of communication with a company.
Not only will visitors have their issues or questions resolved, but this inbound marketing method can turn these dialogues into leads that improve your sales funnel and bring back satisfied customers.
Businesses can utilize conversational marketing by adding live chat to a website or by opening communication on their social media channel, WhatsApp and other messengers.
Here’s more on why a business needs live chat on its website. 
39. Product marketing
Product marketing is not just beautiful pictures of your product—it drives the demand and usage of it. Product marketing ensures product-market fit and helps better understand customer problems. It uses market research, sales, and customer success data to inform messaging.
This type of marketing helps you hone in on the perfect customer via segmentation, targeting, and personas. Product marketing can also allow you to understand better what competitors are doing and the alternatives that your audience is considering. With all these insights, your company can best tweak messaging and the product itself to improve sales.
This marketing has clear key performance indicators (KPIs) that help measure the effectiveness of efforts across a company's entire product line. For example, software-as-a-service (SaaS) companies commonly set goals around the number of trial and demo signups, lead-to-consumer rate and revenue.
40. Account-based marketing
Account-based marketing (ABM), also known as key account marketing, has marketing and sales creating personalized messages, campaigns, and buying experiences to target a specific account or company. Businesses often use ABM as an acquisition marketing method to generate new leads.
ABM is popular among B2B businesses with a niche audience, like medical companies that want to target exact hospitals.
There is typically a minimum number of accounts you must provide for ABM to succeed. Many advertising solutions let you upload a mass sheet with the targeted companies so that you only pay for ads served to them.
41. Local marketing
Local marketing is most popular among brick-and-mortar business owners, but it has its place in just about any business model. Tailoring a business's branding and advertising to target consumers in a specific area is a great way of showing them that you are attuned to their identity, wants and needs. If your business is native to the area, local marketing will show consumers that you care about contributing to the local economy which can help build trust. Stealth marketing
You’re probably already familiar with product placement, which involves subtly promoting a product by featuring it in a movie, TV show, or another form of media. This type of marketing is known as stealth marketing, also referred to as undercover marketing.
As a whole, this marketing strategy involves promoting a product to consumers without them knowing they’re being marketed to. Aside from product placement, stealth marketing can happen in online forums where marketers talk about a product to generate buzz.
The goal of stealth marketing isn’t to immediately generate sales, but rather to steadily build interest in a product or brand. This technique also makes audiences more responsive to direct advertising, as it primes them with a positive brand impression.
32. B2C
Business to consumer (B2C) marketing targets an individual consumer’s buying power. Most businesses focus on B2C marketing—especially those selling consumer-packaged goods (CPG). That’s because B2C marketing provides a broad audience and short sales cycles which allow for quick purchasing decisions. Consumers often make the purchase for themselves, meaning they do not need approval from many stakeholders.
However, consumer needs constantly shift, meaning this fast-paced market can change overnight. B2C businesses, then, must make an effort to stay up-to-date with marketing trends and consumer behavior insights.
Common B2C marketing tactics include influencer marketing, social media contests and customer loyalty programs
33. B2B
B2B marketing stands for business-to-business marketing. In this marketing type, one business sells services to another business. While B2B marketing still targets a singular person, it’s usually based on their role, company, or industry.
B2B sales cycles are long, as businesses require more research and stakeholder approval before buying goods or services than consumers do. B2B marketing commonly starts with marketers getting marketing qualified leads (MQLs) into their sales funnel and using sales development to make calls and conduct product demos.
Most B2B marketing is done digitally or through industry-specific conferences. Many B2B marketers use LinkedIn’s job title database to target a professional audience. Check out these other lead generation strategies for ideas.
34. Telemarketing
Telemarketing promotes a product or service over the telephone. Companies can call prospective or current customers and inform them of special deals or new product offerings. For example, a financial service company can use telemarketing to promote a new credit card.
Telemarketing provides a more interactive and personal sales service, creates immediate rapport with customers, and allows the chance to clearly answer technical questions.
While your company may use a call center, businesses more frequently use automated or "robocalls," for this tactic. Due to the intrusive, solicitous nature, many customers do not like telemarketing. If you choose to proceed with it, ensure that you only call those who have opted in to avoid brand damage. The same goes for direct mail marketing.
35. Cause marketing
Cause marketing shows your business's corporate social responsibility to a non-profit or other world-bettering initiatives. Through cause marketing, you will build a better relationship with your community and those who support your values. This can translate to long-term business growth through increased brand loyalty and a defined competitive advantage.
A popular initiative in this space is sustainable marketing, where companies exhibit their eco-friendly practices. To begin, pledge a fixed amount of sales to a cause or partner with a local organization to support an initiative.
36. Event marketing
Businesses can use event marketing to build lasting relationships and create memorable experiences for their target audiences. Events can range from thought leadership-based conferences or online events to product-forward workshops. Find out how to promote an event in 9 actionable steps.
Positive event experiences can lead to more new business through meaningful one-on-one customer engagement and education. 74% of consumers say that branded event experiences make them more likely to buy promoted products. Before launching the event, identify which memory you want attendees to walk away with. The most impactful results are the feelings you leave with people.
Tip: Utilize a professional event website and Wix Events to collect RSVPs, plan seating and more.
37. Global marketing
As online businesses attract increasingly global audiences, many turn to localization marketing, optimizing messages and products to fit cultural and geographic specificities.
Global marketing shows you understand the different cultures within your target audience and allows you to tailor your message and product to fit their needs.
One method is to localize wording and images or even create products better suited for certain cultures. To exemplify, Wix launched a marketing campaign wholly customized to its German-speaking audiences that uses humor and local context called "We know what you're thinking."
To gain respect for your company and avoid tokenization, an excellent way to approach localization is to partner with members of the community or culture that you want to reach.
38. Conversational marketing
Conversational marketing allows brands to more easily converse with their customers.
Today, consumers expect to find the answers they need instantaneously.
Conversational marketing solutions provide quick customer service methods. In fact, around 73% of customers find live chat the most acceptable form of communication with a company.
Not only will visitors have their issues or questions resolved, but this inbound marketing method can turn these dialogues into leads that improve your sales funnel and bring back satisfied customers.
Businesses can utilize conversational marketing by adding live chat to a website or by opening communication on their social media channel, WhatsApp and other messengers.
Here’s more on why a business needs live chat on its website.
39. Product marketing
Product marketing is not just beautiful pictures of your product—it drives the demand and usage of it. Product marketing ensures product-market fit and helps better understand customer problems. It uses market research, sales, and customer success data to inform messaging.
This type of marketing helps you hone in on the perfect customer via segmentation, targeting, and personas. Product marketing can also allow you to understand better what competitors are doing and the alternatives that your audience is considering. With all these insights, your company can best tweak messaging and the product itself to improve sales.
This marketing has clear key performance indicators (KPIs) that help measure the effectiveness of efforts across a company's entire product line. For example, software-as-a-service (SaaS) companies commonly set goals around the number of trial and demo signups, lead-to-consumer rate and revenue.
40. Account-based marketing
Account-based marketing (ABM), also known as key account marketing, has marketing and sales creating personalized messages, campaigns, and buying experiences to target a specific account or company. Businesses often use ABM as an acquisition marketing method to generate new leads.
ABM is popular among B2B businesses with a niche audience, like medical companies that want to target exact hospitals.
There is typically a minimum number of accounts you must provide for ABM to succeed. Many advertising solutions let you upload a mass sheet with the targeted companies so that you only pay for ads served to them.
41. Local marketing
Local marketing is most popular among brick-and-mortar business owners, but it has its place in just about any business model. Tailoring a business's branding and advertising to target consumers in a specific area is a great way of showing them that you are attuned to their identity, wants and needs. If your business is native to the area, local marketing will show consumers that you care about contributing to the local economy which can help build trust.
