Telegram Launches "Stars," a Digital Token for In-App Transactions

Telegram Launches "Stars," a Digital Token for In-App Transactions

Telegram, the popular messaging platform, has unveiled Telegram Stars, a new token designed to facilitate the purchase of digital services and goods within its app. Announced on Thursday, June 6, 2024, by CEO Pavel Durov, Telegram Stars aims to simplify transactions for mini-apps on the platform, such as Notcoin or Hamster Kombat, allowing them to accept payments for digital services more efficiently.

Expanding Digital Transactions with Telegram Stars

Telegram Stars are set to provide a new revenue stream for developers and enhance the user experience on the platform. Users can utilize these tokens to buy a wide range of digital items offered by Telegram bots, including e-books, in-game items, and online courses. Stars can be acquired through in-app purchases on iOS, Android, or via PremiumBot.
“Developers of mini-apps can convert their Stars into Toncoin (TON) through Fragment. They can also use Stars to further promote their apps on Telegram,” Durov explained.

Compliance and Benefits of Telegram Stars

Telegram Stars are developed in accordance with Apple and Google’s digital product sales policies. Both companies will take a 30% commission on Stars purchased through their platforms. However, Telegram plans to subsidize ads purchased with Telegram Stars. This subsidy effectively reduces the overall commission to nearly zero if developers reinvest their Stars into promoting their apps on Telegram.

This update signifies the initial phase of Telegram Stars, with future enhancements expected to introduce additional features and functionalities, such as rewards for content creators and more. These innovations are likely to expand the types of businesses that can thrive on Telegram’s platform.

Currently, over 400 million of Telegram’s 900 million users interact with Telegram bots and mini-apps each month, highlighting the significant engagement and potential impact of Telegram Stars on the platform’s ecosystem.

Conclusion

Telegram's introduction of "Telegram Stars" marks a significant step in enhancing the platform's ecosystem for both users and developers. By launching a dedicated token for in-app transactions, Telegram is not only simplifying the purchase process for digital goods and services but also creating new opportunities for monetization. This move is designed to integrate seamlessly with the existing framework of mini-apps on Telegram, such as Notcoin and Hamster Kombat, providing a streamlined method for users to acquire digital items ranging from e-books to online courses. As these tokens become a part of Telegram’s daily interactions, they promise to enrich the overall user experience and open up new avenues for digital commerce within the app.

Telegram Stars also underscores Telegram’s commitment to fostering a developer-friendly environment. By allowing developers to convert Stars into Toncoin (TON) and use them for app promotions, Telegram is providing tools for developers to grow and market their applications more effectively. This dual functionality of Stars—as both a currency for digital purchases and a means of boosting app visibility—positions it as a versatile asset within the Telegram platform. Moreover, by adhering to Apple and Google’s policies while offering incentives like advertising subsidies, Telegram ensures that the use of Stars remains economically viable, potentially minimizing the financial burden on developers and encouraging reinvestment into the platform.

Looking ahead, the introduction of Telegram Stars is just the beginning. Telegram plans to roll out additional features and functionalities that could further enhance the utility and appeal of Stars. Future updates may include rewards for content creators and expanded use cases for the token, thereby broadening the scope of businesses that can flourish on Telegram. With more than 400 million of its 900 million users already engaging with bots and mini-apps each month, the adoption of Telegram Stars could significantly boost user engagement and drive the growth of digital transactions on the platform. As Telegram continues to innovate and expand its offerings, Telegram Stars could become a pivotal component in the evolution of its digital economy.

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