What happens when you don't include a CTA when marketing.

I got on the Amazon website to place an order for a product but didn't find the "order now" button😏

*side eye*

Sounds impossible, right?

I want to talk about the importance of a CTA (Call-to-action). A common term in the copywriting field.

Call to action is a marketing term designed to prompt an immediate response or encourage an immediate sale.

A CTA could come in anywhere, it could be included in a copy, product, or service. Let's say a product caught your interest on Amazon. You'd quickly click on it, right? Go through the product descriptions and after going through the product descriptions, you're ready to place an order but you don't find the "Order Now" button. What would you be thinking?

A CTA could be written in different ways and could come in different forms as well. It could be to sign up to an email list, subscribe to a channel, click a link, place an order, book a call or even sending in an email. There are so many.

A CTA gets your target audience to take action and if you fail to include it in your copy, company's service or product, you'll lose your target audience.

So as a business owner, copywriter, content writer, marketer (Insert your field), always include a CTA in whatever you're presenting to your target audience.

I hope this helped I'm Pamela Okon, if we aren't connected yet, follow me.

I help Blockchain companies achieve their goal with the right words.
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