ZK SBT holders to aid airdrops
We're in the thick of airdrop season, with notable names already making their mark and more expected to follow.
But is this just a prelude to dumping season?
Soon, we'll release a dashboard to shill ZK SBT holders to aid airdrops seeking quality over quantity.
An effective airdrop keeps users around that participate in on-chain activity and take ownership in the protocol.
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An airdrop can attract power users, loyalists, content-creators, and DAO. This boosts retention, deters pump and dump schemes, and can foster healthy governance.
The legendary $UNI airdrop did just that. Since then, industrial sybil farms are competing for a piece of the $30B+ airdrop pie.
Airdropping today is just as good as free money for bad actors that will dump heavily on your most loyal community members.
A recent paper "Airdrops: Giving Money Away Is Harder Than It Seems" shows the scale of industrial dumping and it isn't pretty https://arxiv.org/pdf/2312.02752.pdf
Points are the most recent coping narrative. You do x, you get +1 airdrop.
The problem is, industrial airdrop farmers can easily create multiple accounts with months or years of "authentic" behavior, defeating transaction analysis.
There's a strategy to defeat this sort of behavior and it begins with proof of personhood.
A foundational digital identity tied to provably unique human attributes is the seed to an open reputation graph that can be used to grow flourishing communities around web3 protocols
Whether this strategy will work in the long term is an open question. But we can count on projects like @Trustalabs, @GitcoinPassport, Karma, @EtherScore, and @VeraxRegistry to lead the way
We're quite confident at what we've built at Holonym as well, having detected and defeated Sybil attacks in the wild.
We'll soon roll out a dashboard on how ZK proof of personhood relates to authentic user behavior.
Please leave a comment if there's data you'd like to see!