Facebook and Instagram may soon advertise Bitcoin ETF.

Marketing reporter Patrick Coffee of The Wall Street Journal highlights unusual and noteworthy trends in the advertising landscape of Bitcoin ETFs. The most anticipated investment products may be targeting the elusive market through mainstream social media platforms.

Facebook and Instagram might be gearing up to advertise Bitcoin ETFs.

Bitcoin ETFs that settle in-kind are targeting 'baby boomers' as a prominent potential audience. With the SEC giving the green light to BTC ETFs in the United States, major social media platforms may be considering publishing their advertising materials.

In his latest extensive article titled 'Crypto Marketers Have a New Target Audience: Your Mother,' Patrick Coffee from The Wall Street Journal observes how asset managers behind 11 Bitcoin ETFs in the U.S. are expanding their campaigns to reach the 'boomer' generation.

This demographic group includes individuals born between 1946 and 1964 during the population boom of the mid-20th century. Due to the consumption patterns of media in this generation, these appealing advertising campaigns are expected to differ from advertisements like those featuring football legend Tom Brady and NCAA superstar Deshaun Highler by FTX.

However, the opportunity to run advertising campaigns on mainstream social media without the risk of being banned or having accounts terminated is one of the most intriguing and inspiring aspects of marketing BTC ETF activities. While Google Search and YouTube from Alphabet have started to approve Bitcoin ETF advertisements, Instagram and Facebook might soon join, Coffee added.

Grayscale's GBTC loses its top spot to BlackRock: The first 'upset

The Meta Platforms parent company is reportedly updating its U.S. policies to support compliant Bitcoin ETF advertising campaigns, as quoted by a spokesperson cited by WSJ reporters. Bitcoin ETF ads have appeared on Google Search last week, as part of the move to lift Google's cryptocurrency advertising ban.

Meanwhile, the emerging Bitcoin ETF segment experienced its first 'revolution' on February 2, 2024. Grayscale's GBTC, the most well-known BTC-based investment product and successor to the similarly-named OTC-traded trust, has been overshadowed by BlackRock's IBIT in terms of trading volume, as reported by Bitcoin Magazine.

BlackRock's iShares Bitcoin Trust (IBIT) has declared an impressive trading volume of $219.3 million, surpassing the combined volumes of Grayscale, Bitwise, and Invesco products.