The content revolution: the new labor horizon in 2024
In 2024, the main platforms where content creators upload their works include:
Instagram Reels and Facebook Reels: These platforms allow you to share short and attractive content, capturing audience attention with short videos.
Tiktok: It continues to be a giant in the short format content, offering a platform for creativity and entertainment.
YouTube Shorts: YouTube's response to short video formats, providing creators with a way to reach their vast audience.
Medium: Ideal for writers looking to publish articles without creating a complete website.
Canva: Not only for graphic design, but also to publish and share visual content such as infographics and publications on social networks.
Content creation has transcended its traditional role of mere entertainment to become a currency in the digital economy. Well -executed content strategies are now fundamental to capture the attention of a global audience, more and more elusive, and transform it into tangible results for brands and companies.
The main platforms and networks that stand out in the content creation sector in 2024 are:
- Semrush: an integral tool for the analysis and improvement of content marketing.
- Storychief: Platform that facilitates the collaboration, planning and production of content.
- HubSpot: It offers a wide range of functions for content marketing management, from free options to business solutions.
- Percolate: Help brands to coordinate and manage content creation efficiently.
- Coschedule: Provides a marketing calendar to organize and plan content publication.
- Ceros: creative platform that allows users to design interactive content without the need for programming.
- Clearice: facilitates the connection with freelancers and the management of content projects.
- Hemingway Editor: Tool that helps improve the clarity and readability of written content.
The year 2024 has seen the birth of the first physical campus dedicated to content creators, a testimony of the recognition of this profession. These learning and professional development spaces are a reflection of the importance that society has begun to give to creativity and innovation in the digital field.
The main content generators that obtained more profits during 2023 are:
Jimmy Donaldson.(Mr. Beast):
With revenues of more than 82 million dollars, MRBAST leads the list thanks to its huge base of followers and its innovative content on YouTube.
Olajide Olatunji (KSI):
The youtuber and rapper Ksi occupies the second place with earnings of 24 million dollars and a base of followers of 112 million.
Jake Paul:
Known for his videos on YouTube and his boxing career, Jake Paul generated more than 30 million dollars.
Rhett McLaughlin and Link Neal:
the American humorous duo obtained income of more than 30 million dollars.
Preston Usement:
Specialized in Gaming Content, Preston Ursement entered a similar amount to Rhett & Link.
Ryan's World:
With only 12 years, Ryan Kaji has become known for his aboxing videos, generating significant income.
Charli d'Amelio:
The Tiktoker Charli d’Amelio is the best positioned woman on the list, with earnings of 23 million dollars.
The key to success in the creation of content no longer resides in production, but in resonance and relevance. Identifying what makes a business or brand unique and connecting with the correct audience has become the treasure map to navigate in the waters of digital marketing.
As we advance in 2024, content creation is consolidated as a viable and exciting career. With adequate tools and strategies, content creators are prepared to lead the load on the new border of digital work.
