How to start a real estate blog

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2 Feb 2024

Starting a real estate blog is like unlocking the door to the exciting world of property, where you can be the expert guide for potential buyers and sellers. It's your platform to share valuable insights, market trends and tips on everything real estate.

Whether you're a seasoned agent or just passionate about homes, a real estate blog lets you connect with your audience and showcase your knowledge. You can also provide practical advice, answer common questions and even showcase stunning properties—all while establishing yourself as a trusted authority in the field.

So, if you're ready to dive into the real estate world, starting a blog can help you find your footing and grow your real estate empire.

Why start a real estate blog?

When starting a real estate business or anyone of a number of rental business ideas, a blog can provide a plethora of benefits ranging from increasing visibility to getting more clients.

From a marketing standpoint, a blog can help drive more organic traffic to your website. When you consistently create fresh content that addresses common questions and concerns, you could potentially grow your footprint on search engines like Google or Bing. People can find your business in more ways, and you can avoid becoming over-reliant on expensive ads or other forms of paid promotion.

An authoritative blog further allows you to showcase your expertise by providing informative articles on various topics within the real estate realm. Whether it's explaining market trends, offering investment advice or sharing home-buying tips, your blog positions you as a knowledgeable resource. By consistently offering valuable and accurate information, you can build trust with your audience. Clients are more likely to engage with a business they perceive as reliable and knowledgeable.

How to start a real estate blog in 6 steps

Ready to dive into the world of real estate blogging? Here are six essential steps to help you launch your very own real estate blog:

01. Select a real estate blog niche

In the vast realm of real estate, finding a specific blog niche to focus on can boost your chances of establishing a dedicated readership. We’ve put together five potential real estate blog niches, along with examples of the types of blogs you could create within each niche.

Home buying guides and tips: Helping first-time homebuyers navigate the complex process of purchasing a property by providing step-by-step guides, tips for negotiating offers, understanding mortgage options and more. Blog post examples: "10 Essential Steps for First-Time Homebuyers," "Comparing Fixed vs. Adjustable Rate Mortgages" and "How to Make a Winning Offer in a Competitive Market."
Real estate strategies investment: A blog niche catering to individuals interested in real estate investing, offering insights into various investment strategies, property types, financing options and risk management. Blog post examples: "Flipping Houses for Profit: Tips and Pitfalls," "Rental Property ROI: Calculating Your Returns” and "Diversifying Your Portfolio with Commercial Real Estate."
Sustainable and green real estate: Content focusing on eco-friendly and sustainable real estate practices, from energy-efficient home designs to green building materials and promoting environmentally conscious living. Blog post examples: "Designing a Net-Zero Energy Home," "The Benefits of Solar-Powered Homes" and "Reducing Your Carbon Footprint with Green Renovations."
Real estate market trends and analysis: A blog providing in-depth analysis of real estate market trends, local housing market reports, forecasts and insights to help readers make informed decisions. Blog post examples: "Q3 2023 Real Estate Market Report: [City]," "Predictions for Housing Prices in the Next 5 Years” and "Understanding the Impact of Interest Rate Changes on Real Estate."

02. Choose a blog maker

When it comes to launching your real estate blog, selecting the right blogging platform is crucial to your success. A blog maker like Wix that offers integrated hosting, security and user-friendly design tools can make the process much smoother and more efficient.

For example, a blog maker that includes hosting and 24/7 security ensures that your blog is accessible to users around the clock, while robust security measures protect your content and your readers' data from cyber threats. Opting for an all-in-one solution demands no technical know-how and allows you to focus on content creation.

Starting a real estate blog on Wix

Wix is highly versatile and beginner-friendly. It offers a range of customizable blog templates and design tools that are perfect for creating a professional real estate blog.

Create a Wix account and select a real estate template that aligns with your real estate blog's design theme and aesthetic.
Use Wix's drag-and-drop editor to personalize the template. Add your branding elements, including colors, fonts and imagery, to create a consistent and attractive look for your blog. Note that a strong brand creates a lasting impression and builds trust among your readers. To establish your blog's brand, consider creating a unique and professional logo. You can use a logo maker to design a logo that represents your blog's style and niche.
Wix offers various plugins and apps that can add functionality to your blog. You can integrate social media sharing buttons, contact forms, analytics tools and more.
Ensure your blog looks great on both desktop and mobile devices.

03. Find the right name for your real estate blog

Your blog's name and domain play a significant role in how readers perceive your brand and remember your website. A well-chosen name can enhance your blog's credibility and professionalism, making readers more likely to trust your content and recommendations. Plus, a catchy name increases the chances of readers remembering your blog and revisiting it in the future.

If you're struggling to develop a blog name, consider using a blog name generator for inspiration. These tools can provide creative suggestions based on keywords related to real estate and your chosen niche.

Similarly, your domain name (i.e., your web address) should reflect your blog's content and niche. It should give readers an idea of what to expect when they visit your site. Keep your domain name short, simple and easy to spell. Avoid using complex words or unnecessary hyphens.

If possible, include your blog's name in the domain. This consistency reinforces your brand identity. Choose a domain extension that is commonly recognized—such as .com, .net or .org—as these are more familiar to users and considered more trustworthy.

If you really want your blog to stand out, consider a .blog domain extension. It's a clear and unique way to help your blog and content pop.

Before finalizing your domain name, check its availability as you don't want to choose a name only to find out the domain is already taken. Most domain registration websites provide a search tool to check domain availability.

Real estate blog names and domains for inspiration:

Home Insights 360: https://www.homeinsights360.com
Urban Nest Explorer: https://www.urbannestexplorer.com
Estate Wise Guides: https://www.estatewiseguides.com
Dream Digs Journal: https://www.dreamdigsjournal.com

Be inspired: Real estate business name ideas

04. Create and publish blog posts

Creating valuable and engaging content is the heart of any successful real estate blog. To establish yourself as an authoritative source and keep your readers coming back for more, follow these best practices for planning, writing and enhancing your real estate blog posts.

Content calendar: Develop a content calendar to organize your blog posts. Include evergreen content (timeless topics) and timely posts (current trends or news). A calendar ensures consistent posting and helps you plan ahead. “Blogging started out as a personal forum that felt casual and off-the-cuff—but don't be fooled. Blogging takes a lot of work and planning. Create a content calendar that accounts for your schedule and goals, or you simply won't have a blog,” says Kiera Carter, editorial director at Wix.com
Publishing schedule: Decide on a regular posting schedule. Consistency is key; whether you publish weekly, bi-weekly or monthly, stick to your schedule.
Choosing blog post ideas: Select topics that resonate with your target audience. Address their pain points, provide solutions and offer insights. Common blog post types include how-to guides, listicles, case studies and market trend analyses.
Diversify content: Mix up your content types. Use a combination of informative articles, visual content and engaging stories to keep your readers engaged.
Use multimedia: Incorporate high-quality images and photos related to the content. Use images of properties, neighborhoods and charts to enhance your points visually. Present data or complex information using infographics. They're visually appealing and easily shareable. Embed videos discussing property tours, real estate advice or market insights to increase engagement.

Tips for writing effective real estate blog posts

To help get your real estate blog started, we’ve put together some tips for writing effective blog posts.

Structure your posts with a consistent blog format including a clear introduction, main body and conclusion. Use subheadings, bullet points and paragraphs to break up the text and improve readability.
Before publishing, ensure your post is well-edited, error-free and follows your brand's tone and style. Check for readability and consistency and create a blog post checklist to check before publishing. If you're using an AI content generator to help plan or write titles or drafts, human editing is even more crucial before publishing.
Aim for a word count of 1,000 to 1,500 words for in-depth articles. Shorter posts (around 500-800 words) can work for quick tips or news updates. Learn more about how long a blog post should be.
Craft compelling and relevant blog titles that accurately reflect the content. Use powerful words and convey the benefits readers will gain from reading the post.

Real estate blog post ideas for inspiration when starting a blog:

"The Ultimate Guide to First-Time Homebuying: Step-by-Step Process"
"Investing in Real Estate: Strategies for Building a Profitable Portfolio"
"Sustainable Living: How to Make Your Home Eco-Friendly"
"Exploring [Neighborhood]: A Comprehensive Guide to Living in [City]"
"The Impact of Interest Rates on Real Estate: What Buyers and Sellers Need to Know"

05. Promote your real estate blog

Promoting your real estate blog effectively is essential for reaching a wider audience and building a loyal readership. To do this, you may need to use a combination of blog distribution strategies to maximize your blog's visibility and engagement.

Search engine optimization (SEO)

Optimize your blog posts for relevant keywords to improve their ranking on search engines.
Create high-quality, informative content that addresses common queries in the real estate industry.
Use meta descriptions, optimized headings and internal/external linking to enhance SEO.

Social media promotion

Promote your blog by sharing your blog posts on your social media platforms, including Facebook, Pinterest, Instagram and LinkedIn.
Engage with your followers by asking questions, sharing insights and responding to comments.

Email marketing

Build an email list of subscribers interested in real estate content.
Send regular newsletters featuring your latest blog posts, updates and valuable insights.
Offer exclusive content or incentives to encourage readers to subscribe.

For Dor Cohen, distribution and growth specialist at Wix.com, “A newsletter cultivates an engaged readership that goes beyond the casual blog visitor from SERPs. It allows you to build a community around your content and establish deeper connections with your audience, keeping subscribers anticipating your next email and fostering brand loyalty. It provides a direct channel to share your latest posts, showcase different voices and promote offerings - retaining readers between blog visits. A newsletter turns casual visitors into an invested audience that keeps growing alongside your blog.”

Blogging communities and forums

Participate in real estate-related online communities and forums.
Share your expertise, contribute to discussions and promote your blog when relevant and appropriate.
Collaborate with influencers or experts in the real estate field for guest posts or joint content. Guest posting on other reputable real estate blogs can introduce your content to new audiences and earn your blog valuable backlinks.

In order to effectively monitor and improve your blog promotion efforts, you’ll need to monitor your blog analytics to understand your readership and track performance. First, refine the metrics you want to track. These could be traffic and audience-related. Then, choose the right tool to track these metrics. Popular analytics tools include Google Analytics or Wix Analytics. By leveraging various distribution strategies and monitoring your blog's analytics, you can gradually increase readership and establish your blog as a valuable resource in the real estate industry.

06. Monetize your real estate blog

Monetizing your real estate blog can turn your passion into a lucrative endeavor. There are several popular methods to make money from a blog—here are some effective blog monetization strategies to get you started:

Affiliate marketing

Partner with companies that offer products or services relevant to your real estate niche.
Promote their products through blog posts, reviews and recommendations.
Earn a commission for each sale generated through your affiliate links.

Running ads

Sign up for ad networks like Google AdSense.
Display relevant ads on your blog and earn revenue based on impressions and clicks.
Ensure the ads are non-intrusive and don't compromise the user experience.

Subscription real estate content and courses

Offer premium subscription content to your readers.
Provide exclusive insights, in-depth analyses, market trends and advanced guides.
Create and sell online courses related to real estate investing, property management, or home buying.
Offer detailed market reports with in-depth analysis, predictions and insights that subscribers can't access for free.
Provide subscribers with early access to new property listings or exclusive deals in the real estate market.
Curate comprehensive guides to different neighborhoods, offering insights on schools, amenities, safety and property value trends.

Remember, successful making money as a real estate agent through a blog requires balancing income generation with providing valuable content to your readers. It's important to maintain the trust and engagement of your audience while exploring opportunities to make money from your real estate blog.

Tips for writing a great real estate blog

Writing a great real estate blog can be a powerful tool for generating leads, building brand awareness and establishing yourself as an expert in your field. Here are some tips to help you create engaging and informative content that will attract readers and drive traffic to your website:

Know your audience: Before you start writing, it's important to understand who your target audience is. What are their interests and needs? What questions are they likely to be asking? Once you know who you're writing for, you can tailor your content to their specific needs.
Write about timely and relevant topics: The real estate market is constantly changing, so it's important to keep your blog content up-to-date. Write about current trends, new developments and local news that will interest your readers.
Provide valuable information: Your blog should be a resource for your readers, so make sure you're providing them with valuable information. This could include tips on buying or selling a home, advice on homeownership or insights into the local market.
Be concise and to the point: People are busy, so make sure your blog posts are easy to read and scannable. Use short paragraphs, bullet points and headers to break up your text.
Use visuals: Images, videos and infographics can help to break up your text and make your blog posts more visually appealing. They can also help to illustrate your points and make your content more engaging.
Promote your blog: Once you've written a great blog post, don't just sit back and wait for people to find it. Promote your blog on social media, share it with your email list and submit it to relevant websites and directories.
Be consistent: The key to success with blogging is consistency. Make sure you're posting new content on a regular basis to keep your readers engaged.
Respond to comments: Take the time to respond to comments on your blog posts. This shows your readers that you're interested in their feedback and that you're engaged in the conversation.
Use keywords: When you're writing your blog posts, be sure to use relevant keywords that potential readers are likely to be searching for. This will help your blog posts rank higher in search engine results pages (SERPs).
Proofread your work: Before you hit the publish button, be sure to proofread your blog posts carefully for any errors.

By following these tips, you can create a great real estate blog that will attract readers, generate leads and help you achieve your business goals. Explore blog examples to help you get an even clearer idea of what you want to write and how you want to write it.

Successful real estate blog examples to follow

Charles Frieda

This real estate blog aims to be a trusted and valuable resource for home buyers and owners. It covers relevant real estate topics, targeting both beginners buying their first home and real estate investors.