Emergence of the Internet
The Internet originally emerged as a defense project of the United States during the Cold War. ARPANET (Advanced Research Projects Agency Network) was developed in the late 1960s to facilitate communication between computers. This network standardized with the TCP/IP protocol, forming the basis of today's internet infrastructure.
By the early 1990s, the Internet rapidly began to spread worldwide. The development of web browsers (such as Mosaic and Netscape) made internet navigation easier and more accessible. With the investments of internet service providers and technology companies, internet access reached broad masses.
E-commerce and Digital Marketing:
With the expansion of the Internet, the digitization of commerce gained momentum. E-commerce platforms facilitated the widespread adoption of online shopping. Companies developed strategies to market their products and services online. During this period, massive e-commerce platforms like Amazon and eBay emerged.
Rise of Social Media:
In the early 2000s, social media platforms began to emerge. Platforms such as Facebook, Twitter, and LinkedIn enabled people to connect, share content, and interact online. Social media made it easier for individuals and businesses to engage globally.
Rise of Mobile Technology
The popularity of smartphones and tablet computers provided the opportunity to access the internet through mobile devices. This led to the development of mobile applications and mobile commerce (m-commerce).
Big Data and Analytics:
The large amount of data collected over the internet provided valuable information about user behaviors, trends, and preferences. Big data analytics enabled organizations to derive meaningful insights from this data and shape business strategies
The expansion of the Internet and the Digital Revolution is a period that fundamentally changed societies, economies, and cultures worldwide. This process profoundly affected communication, information sharing, commerce, entertainment, and many other areas, shaping the contemporary digital age.
