The AI Playbook: Resources and tools to help marketers get started with AI

• Lay the foundations for success (2-11 minute reads)

Review the AI Essentials list to ensure your marketing organization has the foundation, strategies, and perspective necessary to achieve success with AI. And with the deprecation of third-party cookies and increased regulations on the horizon, it's also time to take a deep dive into protecting privacy and performance.

• Meet Gemini, our most talented model yet

Gemini marks the next stage in our journey to make AI more useful for everyone. Learn more about the multimodal model, follow Gemini product updates, and discover some of our favorite apps.

• Try Bard with Gemini Pro

Experience Bard with Gemini Pro to unlock new ways to create, plan, brainstorm, and more. Stay tuned for Bard Advanced, which will feature our largest and most capable model to date.

• Enhance and scale creative work with generative AI (Read time: 4 minutes)

Maximum Performance's new AI-powered features can help you as you create, scale, or update creative. Extend your social media strategy with the creatives you have across Google and YouTube with Demand Gen.

• Future-proof your business with Google Artificial Intelligence

Explore Think with Google's AI video series and featured AI stories; Read the latest research, campaign analysis and success strategies, and hear from Google experts and industry leaders.

• Learn what AI can and can't do for marketers (Reading time: 3 minutes)

While AI is no rival to human creativity, it can help streamline the creative process. Hear from Anne Marie Nelson-Bogle, VP of Ad Marketing at YouTube, and Sean Downey, Google's President of Americas and Global Partners, about the success brands are seeing with AI.

• Learn about the commercial advantages of productive artificial intelligence (Training duration: 1 day)

Take your career to the next level by completing the Introduction to Generative AI training offered by the Google Cloud Learning Center.

• Stay up to date on tools that can increase your gains (Reading time: 5 minutes)

You can find everything about Google AI at ai.google, from the tools you'll need to create your own AI-powered apps to product features that already help marketers in their daily work.

• Apply AI responsibly (Reading time: 5 minutes)

If you plan to integrate artificial intelligence into your business, meet with your team and set guidelines to guide them. Take inspiration from Google's AI Principles as you consider how you can leverage our tools.