Telegram revolutionizes digital marketing with its TON-based advertising platform
Telegram, the popular online messaging application, has announced the launch of its innovative advertising platform, built on The Open Network (TON) blockchain. This platform promises to usher in a new era of digital marketing, offering unprecedented opportunities for both channel owners and advertisers.
Telegram empowers creators: a financial windfall
At the heart of Telegram is a commitment to rewarding the creativity and hard work of its channel owners. Starting in March, Telegram channel owners in more than 100 countries will find themselves at the forefront of a financial revolution within the platform. Pavel Durov, the visionary founder and CEO of Telegram, made a compelling announcement on February 28, revealing that channel owners will now receive a generous 50% share of all advertising revenue generated on their channels.
This bold move is not just about financial rewards; is a testament to Telegram's dedication to fostering a vibrant community of content creators. By offering a substantial share of advertising revenue, Telegram not only recognizes the value these creators bring to the platform, but also incentivizes the production of high-quality content. This initiative is expected to attract a large number of talented individuals and organizations, eager to leverage Telegram's huge user base to reach a wider audience.
The TON Blockchain: A technological marvel
The decision to use The Open Network (TON) blockchain as the backbone of the advertising platform is a stroke of genius. The TON blockchain integration ensures that payments to channel owners are secure, transparent and efficient. Unlike traditional payment systems, the TON blockchain facilitates instant transactions with minimal fees, making it an ideal solution for the global scale of Telegram's operations.
Additionally, the Telegram advertising platform will exclusively use the TON cryptocurrency, also known as Toncoin, to make payments2. This will create a virtuous circle, where content creators will be able to cash out their Toncoins or reinvest them in promoting and improving their channels. Likewise, advertisers will be able to access a massive and engaged audience, while supporting the development of blockchain technology and the adoption of cryptocurrencies.
