The Top Ten Digital Skills That Tech Companies Are Looking For Today

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11 Mar 2024
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Tech companies, like all organizations in the digital economy, are realizing that digital skills are essential for employees in the digital age. It is more important than ever that new employees are multi-disciplinary and possess both hard and soft skills. Regardless of the specific job you're interviewing for, recruiters will be looking for new hires with a broader skill set and experience.

Programming, Web, and App Development

Coding is fundamental to any technological product or digital service. Most programming, web, and app development positions require the following core languages: Bootstrap, jQuery, Angular, Code Igniter, PHP/JavaScript, and MySQL. These skills are consistently ranked as the top ten most in-demand by employers on LinkedIn. Having a portfolio of projects that demonstrate your coding abilities can also help you validate your knowledge and expertise and land your dream job. Examples of mobile and responsive web development experience will give you a competitive advantage over other candidates.
Coding is also essential for emerging technologies like augmented reality (AR) and virtual reality (VR). Coding will equip AR and VR developers with the fundamental skills required to create the next generation of AR and VR technologies.

Digital Business Analysis

Digital Business Analysis assists organizations in making the right decisions by providing an independent and objective perspective and applying a variety of proven analysis techniques to create a compelling business case for investing in a digital solution. Because digital transformation is central to all organizations in the digital economy, digital business analysis skills have become the most desirable skills to have on your CV in the twenty-first century. Digital Business Analysts are at the heart of digital transformation initiatives. They assist organisations in creating a digital ecosystem of technologies that will drive digital transformation and business growth.

Digital Design and Data Visualization.

Websites, apps, and digital services all have one thing in common: user interfaces. Any designer with experience creating effective, dynamic user experiences will be in high demand at most tech companies.
Designers can also visualize complex data to aid management in making critical business decisions. This skill is known as data visualization. Data visualization enables senior leaders to gain valuable insights from data. Designers use tools like Tableau and Power BI to analyze and visualize data.

Digital Project Management

Project management is not only desirable for technology companies, but it is an essential component of developing digital products and services on time and within budget. An understanding of various methodologies, such as SCRUM and AGILE, will enhance any CV. Digital Project Managers must have a comprehensive understanding of how digital projects are created, from concept to prototype to fully developed digital product or service.

Digital Product Management

Another skill that is not unique to software development but is extremely valuable is Digital Product Management. A lifecycle management plan is particularly important for software services. As Software as a Service continues to grow, Product Management will become increasingly important in the technology sector.

Digital Marketing

To promote their products and services, technology companies will turn to digital marketing. Understanding how to get the most value for money from the widest range of networks will be critical here. The following skills are in high demand among digital marketers:
Digital Marketing Tools
Analytics Tools
Social media marketing.
Content marketing
Search Engine Optimization and User Experience Design

Social Media

Some of the best public relations campaigns today are almost entirely carried out via social media. Twitter, Facebook, Reddit, Instagram, and other social media platforms provide tech companies with direct access to customers, thought leaders, and evangelists. Social media managers make excellent tech public relations managers.

Data Science & Analytics

Companies collect massive amounts of data, which can be extremely valuable if they have a Big Data Analyst who can interpret it all. Data Scientists are in high demand among employers worldwide. Glassdoor consistently includes Data Scientists in their Best Jobs List.Not only is Data Science an excellent career path for digital professionals, but demand far outstrips supply, making Data Scientists highly employable. According to a recent McKinsey report, the United States alone faces a shortage of 140,000 to 190,000 people with analytical expertise and 1.5 million managers with the ability to make big data-driven decisions. As data science becomes a prerequisite for an increasing number of manager-level positions, learning it will help you stay ahead of the competition.

Decision Making for Leaders

In the digital age, leaders must make critical decisions. According to the World Economic Forum, those looking to future-proof their careers should focus on developing competencies in areas that machines are unlikely to effectively address (such as complex problem solving, creativity, and problem solving).
Organizations require leaders who can draw on their knowledge and experience to make quick decisions. Behavioral economics is one way for professionals to improve their decision-making skills. Behavioral economics is the study of how psychological, cognitive, emotional, cultural, and social factors influence the economic decisions of individuals and institutions. Learning this skill will help you make better decisions by applying insights from cognitive and social psychology.

Something They Have Not Seen Before

When faced with a dozen or so equally qualified candidates, an employer will look for something to help them make a decision, something unique that a candidate can bring to the team. It could be work on cutting-edge technology or something completely unexpected. Each participant in our Professional Certificate programs gains experience working in international cross-functional teams to develop a prototype of a digital product, adding to the program's unique element. Experience working in international cross-functional teams is highly valued by tech companies worldwide. Communicating clearly with team members all over the world and across multiple time zones allows organisations to operate more effectively and efficiently. The project offers participants an open-ended challenge in an international, cross-functional team environment. Participants will learn the processes and methodologies required to deal with the uncertainty of a high-level digital project brief and successfully create a prototype that demonstrates knowledge of user-driven design, user experience, and lean user experience (UX) methodologies.This experience is invaluable for your resume and will be a significant advantage in any interview situation.


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