Benefits of Paid Search

What is Paid Search Advertising?
Paid search advertising is a type of digital marketing strategy in which businesses pay search engines to have their ads appear higher on relevant search engine results pages (SERPs) in order to drive traffic to their website.

Benefits of Paid Search

Speed: Many other SEO strategies can take a long time to produce results, but with paid search, businesses can see measurable results quickly.

Precision: Businesses can use keyword research to identify potential customers and searchers who are interested in their services or products. You can specify which keywords and groups to target, as well as the exact ad that a user will see. 

Data:  You will know which keywords users clicked on, which search terms your ad was shown on, and you will be provided with a wealth of data from Google Ads and Google Analytics.

References

[1] Sprinklr, 'Paid Search' (online, 2022) <https://www.sprinklr.com/cxm/paid-search/#:~:text=Paid%20search%20advertising%20is%20a,common%20form%20of%20paid%20search.>