Renowned quotes by Jesse Livermore, the unrivaled master of the stock exchange.

Jesse Livermore (Jesse Lauriston Livermore) was an American investor and security analyst. Livermore was famed for making and losing several multimillion-dollar fortunes and short-selling during the stock market crashes in 1907 and 1929. Livermore led a life of brilliance and excess, surrounded by mistresses, scandals, money, and bankruptcy. He was a legendary trader who played big and made millions during the crash of 1929.

But by 1934, Livermore would have depleted the $100 million fortune he earned on the stock market just five years earlier. He declared a third bankruptcy, went through his second divorce, and committed suicide in 1940 — the newspapers then detailing his scandals rather than the achievements of his earlier days.

Some of his famous quotes:

1. The stock market is never obvious. It is designed to fool most of the people, most of the time.
2. Play the market only when all factors are in your favor. No person can play the market all the time and win. There are times when you should be completely out of the market, for emotional as well as economic reasons.
3. Do not use the words “Bullish” or “Bearish.” These words fix a firm market direction in the mind for an extended period. Instead, use “Upward Trend” and “Downward Trend” when asked about the direction you think the market is headed. Simply say: “The line of least resistance is either upward or downward at this time.” Remember, don’t fight the tape!
4. The game of speculation is the most uniformly fascinating in the world. But it is not a game for the stupid, the mentally lazy, the person of inferior emotional balance, or the get-rich-quick adventurer. They will die poor.
5. The only thing to do when a person is wrong is to be right, by ceasing to be wrong. Cut your losses quickly, without hesitation. Don’t waste time. When a stock moves below a mental stop, sell it immediately.
6. Emotional control is the most essential factor in playing the market. Never lose control of your emotions when the market moves against you. Don’t get too confident over your wins or too despondent over your losses.
7. All through time, people have acted and reacted the same way in the market as a result of greed, fear, ignorance, and hope. That is why the numerical formations and patterns recur constantly.
8. Watch the market leaders, the stocks that have led the charge upward in a bull market. That is where the action is and where the money is to be made. As the leaders go, so goes the entire market. If you cannot make money in the leaders, you are not going to make money in the stock market. Watching the leaders keeps your universe of stocks limited, focused, and more easily controlled.
9. Failure to take advantage of a serendipitous act of good luck in the stock market is often a mistake.
10. There is nothing new on Wall Street or in stock speculation. What has happened in the past will happen again, and again, and again. This is because human nature does not change, and it is human emotion, solidly built into human nature, that always gets in the way of human intelligence. Of this I am sure.