Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

1. Digital marketing
2. Outbound marketing
3. Inbound marketing
4. Content marketing
5. Social media marketing
6. Search engine marketing
7. Organic marketing
8. Advertising
9. Video marketing
10. Influencer marketing
11. Affiliate marketing
12. Outreach marketing
13. Email marketing
14. Guerilla marketing
15. Word of mouth marketing
16. Referral marketing
17. Acquisition marketing
18. Retention marketing
19. Brand marketing
20. Behavioral marketing
21. Nostalgia marketing
22. Neuromarketing
23. Emotional marketing
24. Public relations
25. Mobile marketing
26. Relationship marketing
27. Voice marketing
28. Partnership marketing
29. User-generated marketing
30. Seasonal marketing
31. Stealth marketing
32. B2C marketing
33. B2B marketing
34. Telemarketing
35. Cause marketing
36. Event marketing
37. Global marketing
38. Conversational marketing
39. Product marketing
40. Account-based marketing
41. Local marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.


MARKETING INSIGHTS

40 effective types of marketing to boost your business

• Lena Sernoff
• 
  
  • Nov 26, 2023
  • 
    
  • 21 min read

Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

1. Digital marketing
2. Outbound marketing
3. Inbound marketing
4. Content marketing
5. Social media marketing
6. Search engine marketing
7. Organic marketing
8. Advertising
9. Video marketing
10. Influencer marketing
11. Affiliate marketing
12. Outreach marketing
13. Email marketing
14. Guerilla marketing
15. Word of mouth marketing
16. Referral marketing
17. Acquisition marketing
18. Retention marketing
19. Brand marketing
20. Behavioral marketing
21. Nostalgia marketing
22. Neuromarketing
23. Emotional marketing
24. Public relations
25. Mobile marketing
26. Relationship marketing
27. Voice marketing
28. Partnership marketing
29. User-generated marketing
30. Seasonal marketing
31. Stealth marketing
32. B2C marketing
33. B2B marketing
34. Telemarketing
35. Cause marketing
36. Event marketing
37. Global marketing
38. Conversational marketing
39. Product marketing
40. Account-based marketing
41. Local marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.


MARKETING INSIGHTS

40 effective types of marketing to boost your business

• Lena Sernoff
• 
  
  • Nov 26, 2023
  • 
    
  • 21 min read

Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

1. Digital marketing
2. Outbound marketing
3. Inbound marketing
4. Content marketing
5. Social media marketing
6. Search engine marketing
7. Organic marketing
8. Advertising
9. Video marketing
10. Influencer marketing
11. Affiliate marketing
12. Outreach marketing
13. Email marketing
14. Guerilla marketing
15. Word of mouth marketing
16. Referral marketing
17. Acquisition marketing
18. Retention marketing
19. Brand marketing
20. Behavioral marketing
21. Nostalgia marketing
22. Neuromarketing
23. Emotional marketing
24. Public relations
25. Mobile marketing
26. Relationship marketing
27. Voice marketing
28. Partnership marketing
29. User-generated marketing
30. Seasonal marketing
31. Stealth marketing
32. B2C marketing
33. B2B marketing
34. Telemarketing
35. Cause marketing
36. Event marketing
37. Global marketing
38. Conversational marketing
39. Product marketing
40. Account-based marketing
41. Local marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.


MARKETING INSIGHTS

40 effective types of marketing to boost your business

• Lena Sernoff
• 
  
  • Nov 26, 2023
  • 
    
  • 21 min read

Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

1. Digital marketing
2. Outbound marketing
3. Inbound marketing
4. Content marketing
5. Social media marketing
6. Search engine marketing
7. Organic marketing
8. Advertising
9. Video marketing
10. Influencer marketing
11. Affiliate marketing
12. Outreach marketing
13. Email marketing
14. Guerilla marketing
15. Word of mouth marketing
16. Referral marketing
17. Acquisition marketing
18. Retention marketing
19. Brand marketing
20. Behavioral marketing
21. Nostalgia marketing
22. Neuromarketing
23. Emotional marketing
24. Public relations
25. Mobile marketing
26. Relationship marketing
27. Voice marketing
28. Partnership marketing
29. User-generated marketing
30. Seasonal marketing
31. Stealth marketing
32. B2C marketing
33. B2B marketing
34. Telemarketing
35. Cause marketing
36. Event marketing
37. Global marketing
38. Conversational marketing
39. Product marketing
40. Account-based marketing
41. Local marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.


MARKETING INSIGHTS

40 effective types of marketing to boost your business

• Lena Sernoff
• 
  
  • Nov 26, 2023
  • 
    
  • 21 min read

Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

1. Digital marketing
2. Outbound marketing
3. Inbound marketing
4. Content marketing
5. Social media marketing
6. Search engine marketing
7. Organic marketing
8. Advertising
9. Video marketing
10. Influencer marketing
11. Affiliate marketing
12. Outreach marketing
13. Email marketing
14. Guerilla marketing
15. Word of mouth marketing
16. Referral marketing
17. Acquisition marketing
18. Retention marketing
19. Brand marketing
20. Behavioral marketing
21. Nostalgia marketing
22. Neuromarketing
23. Emotional marketing
24. Public relations
25. Mobile marketing
26. Relationship marketing
27. Voice marketing
28. Partnership marketing
29. User-generated marketing
30. Seasonal marketing
31. Stealth marketing
32. B2C marketing
33. B2B marketing
34. Telemarketing
35. Cause marketing
36. Event marketing
37. Global marketing
38. Conversational marketing
39. Product marketing
40. Account-based marketing
41. Local marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.


MARKETING INSIGHTS

40 effective types of marketing to boost your business

• Lena Sernoff
• 
  
  • Nov 26, 2023
  • 
    
  • 21 min read

Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

1. Digital marketing
2. Outbound marketing
3. Inbound marketing
4. Content marketing
5. Social media marketing
6. Search engine marketing
7. Organic marketing
8. Advertising
9. Video marketing
10. Influencer marketing
11. Affiliate marketing
12. Outreach marketing
13. Email marketing
14. Guerilla marketing
15. Word of mouth marketing
16. Referral marketing
17. Acquisition marketing
18. Retention marketing
19. Brand marketing
20. Behavioral marketing
21. Nostalgia marketing
22. Neuromarketing
23. Emotional marketing
24. Public relations
25. Mobile marketing
26. Relationship marketing
27. Voice marketing
28. Partnership marketing
29. User-generated marketing
30. Seasonal marketing
31. Stealth marketing
32. B2C marketing
33. B2B marketing
34. Telemarketing
35. Cause marketing
36. Event marketing
37. Global marketing
38. Conversational marketing
39. Product marketing
40. Account-based marketing
41. Local marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.