How to start a music blog

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4 Feb 2024

Starting a music blog is like creating your own virtual stage where you can share your passion for melodies, rhythms and lyrics. Whether you're into rock, pop, jazz or any genre, a blog lets you connect with fellow music lovers or even connect with artists and bands.

In the context of starting a business, starting a blog can help you build authority in your field, serving as a powerful tool to showcase your understanding of the music industry.

Regardless of which music business you plan to start—be it a DJ business or something else—a blog is a great way to promote it.

How to start a music blog

Ready to dive into the world of music blogging? Here's your symphony of steps to get started:

01. Choose your blogging niche

Selecting the right blog niche is a crucial step in creating a successful and engaging music-related blog. The niche you choose will determine the focus of your content and the specific audience you aim to target. For example, here are several music-related niches and blog examples you could consider.

Music education and tutorials: Provide resources for learning musical instruments, music theory and production techniques. Offering valuable tips can attract a dedicated audience of aspiring musicians and enthusiasts.
Music industry trends and insights: Analyze current trends, news and developments in the music industry. You could blog on things like "Music Industry Insights: Breaking Down the Latest Trends,” "The Future of Streaming: A Deep Dive” and "Navigating Copyright Laws in the Music Business.”
Artist spotlight and reviews: Showcase emerging and established artists, sharing their stories, music and creative processes. Artist spotlights can foster a strong community around your blog. Blog examples for this niche: "Rising Stars: Music Artists to Watch,” "Behind the Scenes with Music Icons” and "In Conversation with Indie Musicians.”
Music event and festival guides: Create guides, and recommendations for music festivals, concerts and live events. Attendees of music events often seek information about lineups, venues, ticketing and preparation. Event guides can attract a passionate and engaged audience.
Music production techniques and equipment reviews: Explore music production methods, software tools, hardware reviews and studio setups. Aspiring music producers and enthusiasts are keen to improve their skills and stay updated on the latest equipment. Offering detailed insights can position you as a knowledgeable resource.

02. Select a blog maker

Choosing the right blogging platform is a critical step in bringing your music blog to life. Opting for a comprehensive blog maker like Wix that includes reliable hosting and 24/7 enterprise-grade security can greatly simplify the process.

Not to mention that your blog's design—including its color palette, typography and logo—plays a pivotal role in conveying your unique identity to your audience. You’ll want to choose a platform that comes with a wide selection of professionally designed blog templates. Choose from general templates, or templates designed especially for a music blog.

A captivating blog logo is a cornerstone of your branding strategy. It serves as a visual representation of your blog's essence and can leave a lasting impact on visitors. A logo maker can help you design a professional logo that encapsulates your music niche.

Learn more about how to make a website from scratch.

03. Decide your music blog’s name

Choosing the perfect blog name and domain for your music blog is a pivotal step in establishing brand awareness and building trust among your audience. A well-crafted name resonates with your content and values, while a memorable domain reinforces your blog's online identity.

Your blog's name is the cornerstone of your brand identity. It encapsulates your music blog's essence, theme and purpose. If you need help thinking of a strong name, try a blog name generator.

Similarly, your domain name acts as the gateway to your blog. It should be easy to remember and reflect your blog's identity. Before finalizing your domain name, check its availability. Most domain registrars offer search tools to verify if your chosen domain is already taken.

You might also want to consider using a .blog domain extension, to make sure your blog stands out.

Examples of possible music blog names:

RhythmReverie.com
MelodicMusings.net
HarmonyHubBlog.com
SonicExploration.org

04. Plan, write and publish your blog content

To thrive as a music blogger, you’ll need a strong content strategy. When crafting your strategy, consider these tips:

Blend evergreen and timely topics for diversity.
Choose topics that align with your target audience's interests and needs within the music niche.
Offer a fresh perspective or unique take on a common subject to stand out from other blogs.
Address common pain points and questions your readers might have about music.
Consistency is key when it comes to blog publishing. Decide on a regular publishing schedule that matches your resources and availability and stick to it. Whether it's weekly, bi-weekly, or monthly, maintaining a predictable schedule helps retain readers' interest.
Include multimedia elements like images, videos and audio clips in your blog to improve reader engagement. Visuals not only break up the text but also make the content more engaging and shareable.

When it comes to writing blog posts it’s important to consider the following:

Blog format: Use short paragraphs, bullet points and subheadings to break up the content and improve readability.
Blog post checklist: Before publishing, review for grammar, clarity and accuracy. Ensure your content is well-structured and offers value.
How long should a blog post be: Aim for a balance between comprehensive content and reader attention. Posts typically range from 1,000 to 2,000 words.
Blog titles: Create attention-grabbing titles that accurately reflect the content and pique your readers' curiosity.

05. Promote your music blog

Promoting your blog is essential for gaining visibility, attracting a larger readership and establishing your blog as a reputable source within the music community. Leverage various distribution strategies (like the ones below) to maximize your blog's reach and impact.

Search engine optimization (SEO): Implement SEO practices to optimize your blog posts for search engines. This includes using relevant keywords, meta descriptions and proper formatting to increase your content's visibility in search results. For Miyuki Shimose, SEO and marketing blogger at Wix.com, “Blogging is truly rewarding. Blog marketing goes beyond simply editing and publishing articles. It involves studying additional SEO strategies, experimenting with Schema integration, delving into niche topics to enrich content in that specialized field and engaging in numerous trials and errors to enhance EEAT. When, at last, your own article appears as the top result for the targeted keyword, there’s a sense of accomplishment—like winning an award.”
Social media promotion: Share your blog posts on platforms like Facebook, Instagram, X and LinkedIn to reach a broader audience. Engage with your followers and use relevant content to expand your reach. This top tip from Lillach Goldis, social media manager at Wix.com, is a great guiding principle to get started with: ‘Identify the social media platforms that your audience is active on the most, and get an in-depth understanding of what it takes to rank in them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site.”
Email marketing: Build an email list and send regular newsletters containing your latest blog posts. Email is a direct and personalized way to engage with your readers and keep them updated.
Guest blogging: Collaborate with other blogs or websites in the music niche by writing guest posts. This exposes your content to a new audience and builds valuable backlinks.

Understanding how your blog is performing is essential for refining your strategies. Monitor key metrics like website traffic, page views and time spent on pages. Utilize tools like Google Analytics or Wix Analytics to gain insights into reader behavior and preferences.

06. Monetize your music blog

Monetizing your music blog can transform your passion into a lucrative venture. There are several popular ways to make money from blogging, each offering unique opportunities to capitalize on your expertise and engage your audience.

For example, affiliate marketing involves promoting products or services relevant to your music blog's niche. When your readers purchase through your affiliate links, you earn a commission. It’s best to partner with companies that align with your content, such as music instrument retailers, online music courses or streaming platforms.

As another option, Google AdSense allows you to display ads on your blog and, in turn, earn money when visitors interact with these ads. While it might not be your primary income source, it can still contribute to your overall revenue.

Possibly one of the more profitable options: you can offer premium subscription content or online music courses. Give subscribers access to exclusive music resources, tutorials, industry insights and more. Other ideas:

Publish in-depth tutorials on music production techniques, software and equipment.
Offer online classes taught by renowned musicians or producers, providing insights into their craft.
Monetize guides on promoting music, building a brand and engaging with fans.
Guide subscribers through the process of creating their own music with interactive challenges.