Can Pinterest Help Build Your Personal Brand?

In todays age personal branding is more important then ever, while most of us focus on YouTube, blogging, personal website, GitHub(as a developer), Link bio(like linktree).

Pinterest works similarly to affiliate links, directing users to external content where the shared content actually resides. 

While it’s true that Pinterest is better suited for creative, visually-driven fields like art, tattoos, and fashion, it can also be a valuable tool for IT professionals. Although results may not be instantaneous, men and women alike can leverage Pinterest for personal branding.

Setting up Pinterest

Ones you login with email, google or facebook you can start by creating different boards based on content that you want to share.


Above you can see my different boards i have created over time(the last one i have been invited to). 
Some social platforms like YouTube will automatically suggest option to create a Pin on Pinterest. If not I suggest create manually through Canva by selecting Pinterest pin 👇
https://www.canva.com/
Pinterest offers SEO benefits that can drive traffic to your website or content. Additionally, there are paid options for promoting pins, but I use the free version.

Statistics

Out of the many pins I’ve created, some have performed exceptionally well. For instance, my article ‘How to Stop Vaping for Good’ received 25 clicks, with 8 coming from Pinterest.

As you can see from above picture while most don’t get any traction I made one article listed bellow.

https://richard-taujenis.medium.com/how-to-stop-vaping-for-good-bb3e0563648e

So while it doesn't occur often it doesn't take as much time to create a Pin.
Bellow you can see how much pins i have created reality paints a different picture often in life compared to what we expect.
https://pl.pinterest.com/richardtaujenis/

Branding yourself in a digital landscape has never been as competitive and saturated as it is now. While people say “you have to stand out from the rest” has never been more difficult, as when everyone is doing the same thing how to stand out?

While Pinterest may not always bring immediate results, its potential for long-term brand building is significant. Don’t overlook this powerful platform in your personal branding strategy.