Nearly 1 million USD Marketing budget has just been approved by Polkadot Treasury.

A proposal for allocating nearly USD 1 million in marketing budget for a memecoin project within the Polkadot ecosystem from the official Polkadot Treasury has been approved. Specifically, this proposal is initiated by Lunar Strategy, Flight3, & RZLT, outlining the launch of a marketing campaign with a total budget of USD 770,000.
Key Information from the Proposal:
Reason for the Proposal:

• With market sentiment positively shifting due to notable growth, proactive treasuries are investing to capitalize on the size and interest generated during this surge. For example, initiatives like Solana's, such as $BONK, are effectively leveraging this opportunity.
• Therefore, the Treasury should invest in this campaign to capitalize on the memecoin trend as a marketing tool for the DOT ecosystem and to demonstrate Polkadot's diversity and branding capabilities.

Context of the Proposal:

• Recently, the Polkadot community has been enthusiastic about the emergence of the new memecoin $DED. Many DOT wallets and leading exchanges have declared their support, with a prior community poll showing 67.8% consensus.
• Additionally, three reputable cryptocurrency agencies have collaborated to draft a marketing proposal for the $DED launch, with a strategic plan covering the first 75 days.

Overview of the Campaign:

• The aim of this campaign is to launch the next DOT meme coin over 75 days, divided into three phases: Waves 1 + 2 leading up to the launch, enhancing interest and credibility, and the final phase post-launch, focusing on summarizing and maintaining attention.

Campaign Details:

• Strategy and Plan: A 15-day preparation phase will focus on developing the strategy, schedule, and marketing materials, including meme content. They ensure a consistent message across all channels and prepare PR articles for distribution during the execution phase.
• Execution: Over 60 days, the proposing party will distribute created content, focusing on establishing, building excitement, and sustaining enthusiasm for the memecoin. The campaign will be divided into three waves to ensure effectiveness.
• Optimization: Post-campaign, performance analysis will be conducted, providing detailed evaluations for future optimization of outreach strategies.
• Monthly Updates: At the end of each month, Lunar Strategy will share updated information with the community, including published articles, content creator links, outreach metrics, and monthly activity summaries. This will support community optimization and growth.