Startup: Funding Struggle

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23 May 2022
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Photo by RODNAE Productions from Pexels


With the ever-growing need for startups to get funding, many struggles to attain the said goal. Unfortunately, not all startups are as fortunate as others to gain approval and backing from potential investors. This is partly because there is a lot of competition for limited resources.

Despite the challenges, some startups have managed to gain a following and raise money from angel investors, venture capitalists, and other private contributors.

There is no doubt that startups are in high demand these days. However, getting funding can be a struggle for many of these businesses. This article will discuss some of the everyday struggles startups face when trying to get financing and tips on how to get it.

Startup 101

A startup is a company or organization in its early stages, typically characterized by high uncertainty and risk. Startups are often founded by passionate individuals about their product or service who want to see it succeed.

Startup Basics: How to Master the Fundamentals - Entrepreneur


There are many key components to a successful startup, but some of the most important include a great idea, a strong team, and adequate funding.

In addition, a good product is essential, as is a clear vision and strategy for how the company will grow and scale. Finally, it's also important to understand the market and customer needs.

There are no guarantees, but there are certain things you can do to increase your chances of success.

The Struggles of Startup Funding

Many struggles come with trying to get startup funding. The first and most apparent struggle is finding someone willing to invest in your company's product idea.

Even if you find someone, the amount of money they are willing to invest might not be enough to get your business off the ground.

Startup Funding, Challenges And Opportunities



You may also have to give up a large percentage of your company to get funding, which can be difficult if you are not yet generating any revenue.

Finally, getting startup funding can be extremely time-consuming and complex, so it's important to be prepared for many paperwork and meetings.

Statistics

A recent study by CB Insights shows that the average startup takes about four months to secure its first round of funding.

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Furthermore, out of all the startups that attempted to secure funding, only 25 percent were successful. The study also found that most startups can secure financing in the technology sector.

The study's authors say that it's difficult for startups to get funding because there are so many competing for investors' attention. In addition, investors usually look for companies with a proven track record and a solid business plan. And even then, it can be challenging to get them to invest in a startup.

Startups can increase their chances of getting funded by networking with potential investors and building relationships. They can also look for alternative funding sources, such as venture capitalists, angel investors, and government grants.

The Process

You're not alone if you're a startup and need some money to get your business going. But unfortunately, many startups need some funding to get off the ground.

But how do you go about getting that funding? What do you need to do?

You need to do a few things to get startup funding.

First, you need to come up with a good business plan. Your business plan should be well written and concise, and it should explain why your business is worth investing in.

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You also need to have a good pitch. A good pitch can make or break your chances of getting funded. You need to be able to sell your idea to potential investors and convince them that your business is worth investing in.

Finally, it would help if you networked with potential investors.

The Importance of an Incubator

Incubators are an essential part of the startup ecosystem. They provide various services to startups, including funding, mentorship, and space. There are several different types of incubators, each with its strengths and weaknesses.

Business Incubator

Business incubators provide funding, mentorship, and space to early-stage companies. They typically have a specific industry focus, such as technology or life sciences.

Technology Incubator

Technology incubators provide funding and mentorship to startups working on new technology products or services. They typically have a specific area of focus, such as software or hardware development.

Startup Accelerators

Startup accelerators provide funding and mentorship to startups in exchange for a small percentage of equity in the company.

How to Get Startup Funding?

There are a few different ways to get startup funding. For example, you can seek out angel investors, venture capitalists, or government grants.

You can also look for crowdfunding platforms like Kickstarter or Indiegogo.

You'll need to create a strong business plan and pitch deck to convince potential investors that your idea's possible no matter which way you go. Make sure you have a clear vision for your company and articulate why it's worth investing in.

Be prepared to answer questions about your business model, target market, competitive landscape, and financial projections. Have realistic expectations about how much money you'll need and what return investors can expect.

If you're unsure where to start, there are plenty of online resources to help you write a winning business plan and pitch deck.

Types of Funding

When a startup is in its early stages, it often needs some form of funding to get off the ground. There are many different types of startup funding available, and each has its advantages and disadvantages. One common type of startup funding is angel investment.

Angel Investors 

Individuals or groups invest their own money in young companies in exchange for a stake in the company. This type of funding can be an excellent option for startups that don't have access to traditional forms of financing, such as bank loans.

Venture capitalists

Individuals or firms invest large amounts of money in high-risk businesses to achieve high returns. This type of funding can be a good option for startups that need a lot of money to get started and willing to take on some risk.

Funding Rounds

Startups can go through many different funding rounds as they grow and raise money from investors. The most common rounds are Series A, B, and C, but there are also smaller rounds and even later stage rounds that companies can go through as they continue to grow.


Series A financing is the first round of funding that a startup typically raises from outside investors. This round is generally used to help a company grow and scale its operations.

Series B financing is the next round of funding that a startup typically raises after they have proven its business model and have begun to generate revenue. This round is generally used to help a company expand its product or service offerings or invest in new marketing initiatives.

Series C financing is the third and final round of funding that a startup typically raises before becoming a public company.

Crowdfunding

It is a way for startups to raise money from many people over the internet. This type of funding is typically done through platforms like Kickstarter or Indiegogo.

One of the benefits of crowdfunding is that it allows startups to test their products or services with a group of people before going to market. It also allows them to get feedback from potential customers.

Debt Financing

When a company takes out a loan from a bank or other lending institution, this type of financing is often used by startups who need funding to get their business off the ground.

There are a few different types of debt financing, including term loans, revolving loans, and bridge loans. Bridge loans are typically used to finance a company's transition from one stage of development to another.

Equity Financing

It is when a company sells shares of ownership of the company to investors. Startup companies can use this type of funding to get their business off the ground.

There are a few different types of equity financing, including angel investing, venture capital, and private equity. Grants are financial awards given to companies or individuals by government agencies or private foundations.

Bootstrapping

Bootstrapping a startup can mean different things to different people. To some, it means starting the business with no outside help or funding.

To others, it might mean relying on personal savings, credit cards, and other forms of debt to get the business off the ground. But, of course, both approaches have pros and cons, and each has its own set of risks and rewards.

Startup Bootstrapping: A Detailed Guide | Feedough


One advantage of bootstrapping is that you don't have to answer to anyone else but yourself. Instead, you decide how the business is run, what products or services to offer, and how to market them.

This can be a great way to learn about running a business and making it successful. It also gives you a greater sense of ownership and control over your company.

On the downside, bootstrapping can be risky.

Blockchain Funding

Another type of funding that is becoming more popular is blockchain funding. Startups can raise money by issuing their cryptocurrency tokens with blockchain funding.

These tokens can be used to purchase products or services from the startup or traded on cryptocurrency exchanges.

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The main advantage of blockchain funding is that it allows startups to bypass traditional fundraising mechanisms such as venture capital firms and angel investors.

This can be beneficial because it gives startups more control over their destiny and allows them to keep more of the equity in their company.

Final Thought

It can be difficult for a startup to find the necessary funding. Many investors are hesitant to invest in a new company, especially if it is in its early stages. This can make it difficult for a startup to get off the ground. However, let's refresh on a few things that a startup can do to increase its chances of finding funding.

First, it is crucial to have a good business plan. Investors want to see that you have a well-thought-out plan and are serious about your business. Next, you need to network with as many people as possible.

Get connected with investors, other entrepreneurs, and anyone else who might be able to help you.

Finally, don't be afraid to ask for help. There are plenty of online and in-person resources to help you find the funding you need.

Securing startup funding is not easy, but it is worth the effort. A well-funded startup has a much better chance of succeeding than one struggling to make ends meet.

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