Architecture, Geometric Shapes, and Creativity: Strong Elements in Logo Design

The logo design is an important element that reflects the recognizability, uniqueness and character of a brand. In many cultures, elements such as symbols, colors and patterns have become an important resource for logo design. These cultural elements can help represent a brand’s values, traditions and cultures and connect with their target audience.
Symbols play an important role in many cultures. Symbols represent elements that can reflect the character and personality of a brand. For example, the “Budweiser” logo is the hallmark of a unique beer crowd. Still, the choice of colors between yellow and saffron and the vintage font strip reflect the brand’s traditional character.
Likewise, the crescent symbol in Islamic culture, the star of David in Israel, the symbol of the cross in Christian Christianity are cultural elements used to describe a company’s design. With the symbols they use, these brands reflect their cultures, values and histories to consumers and have the potential to appeal to the beliefs and values of their target audiences.
Colors can also neutralize meanings and emotions in many cultures. Accordingly, a brand can use the colors it chooses to create the perception of the brand. For example, red represents feelings of passion and courage and is a symbol of love in many cultures. Like the logo of the Aldi brand, red can be used to reflect the strong and energetic character of the brand.
Likewise, the color blue used in Turkey reflects feelings of respect, peace, faith and security. Therefore, it can be an excellent choice for creating a brand logo for airlines and travel companies, such as the Pegasus Airlines brand. Contrasting colors such as red and black can also make the brand unique and eye-catching.
Cultural elements such as patterns, colors and symbols are used in design as well as elements used in logo design. The tile pattern is an important aspect of Scottish culture and can be used by brands. The nostalgia they create can help maintain brand perception.
Still, patterns can be identified across multiple cultures, not just one. For example, zebra stripes can be used in the logo of a company oriented to the natural world. Still, inscriptions and motifs are cultural elements that can be inspirational. In Asian cultures, some companies have created excellent designs by utilizing the feng shui philosophy in their motivations and writings.
To summarize, cultural elements such as symbols, colors and patterns are used in many brand logos. These elements are positioned as they are used to connect the brand’s values, traditions and culture, and its target audiences. Symbols reflect the personality of the brand, colors reflect emotions and matching, and patterns reflect values and beliefs. The use of these cultural elements makes a brand logo memorable and recognizable in every way