People think about writing.
But I’m writing about thinking so I hope this helps.
Source: Author

Ad 1

Source: Google
1. Surreal hijacked celebrity endorsements.
They took famous names but not famous people.
Social proof + absurd hook + justification

Ad 2

Source: Google
2. Hit them where it hurts.
Call out their excuses.
Then inspire.

Ad 3

Source: Google
3. One man’s trash is another man’s treasure.
This headline? About trash.
Also this headline? Pure treasure.
Justify the literal meaning even if it’s unusual.

Ad 4

Source: Google
4. Tim Hortons reminds people to fall back into their routine.
It’s difficult after a holiday weekend but what helps?
Coffee.
What do they sell? Also coffee.

Ad 5

Source: Google
5. Hinge is not trying to sell you on the idea of a dating app.
It’s trying to sell you on the outcome of finding a life partner.
Isn’t that the whole point?
Then why say something else!?

Ad 6

Source: Google
6. People don’t always fly to get from point A to point B.
People have other reasons.
Sometimes rational.
Often irrational.
So talk about a relatable truth.

Ad 7

Source: Google
7. Tell the truth.
But once you figure out what to say…
Focus all your energy on how to say it WELL.

Ad 8

Source: Google
8. Good research goes beyond the product.
It goes towards
experience.
If your product has a unique experience, try selling that.

Ad 9

Source: Google
9. If it is interactive, engaging with it becomes obvious.
The copy that makes you think is great.
The copy that makes you do is better.

Ad 10

Source: Google
10. Point out a future problem in the present.
Then sell the YOLO dream.

Which one’s your favorite ad and tip?
Let me know in the comments!