Discover 10 Best Fitness Websites to Check Out in 2024
1. Fitlab
Kicking off our list is Dutch personal training and yoga studio Fitlab, which features a friendly, intuitive website that invites new clients in. I love the bold and prominent text over a simple, pastel color pallet. This branding falls in line with today’s wellness culture. I know they’re taking modern approaches.
For those who want to dive further in, the Fitlab website includes a useful fly-in sidebar menu with hover effects for each menu option. Each option leads to its own page featuring more images and convincing copy, ending with a form for lead capture.
2. Yogamaya
I looked at dozens of yoga studio websites for this post. Most that I encountered featured people in the warrior position and triangle pose.
Yogamaya does have these classic pictures to show its instructors know their stuff. But before you see them, you encounter beautiful works of graphic design. I didn’t see anything else quite like it during my search.
The menu has a flowing squiggle going through it, with the different website sections in bold. You can explore class options, rates, teacher training, events, and more. When you hover over a menu item, a stylized drawing appears in the center. I was impressed by the art and wanted to explore every section to see what would appear.
3. Soul Cycle
A leader in spin classes across the U.S. and Canada, SoulCycle offers a membership website that makes it easy for both new riders to join and for experienced members to book a spot. Visually, the site is minimal and clean — it doesn’t try to upsell visitors or place distractions on the page. Instead, it’s obvious how visitors can sign up.
SoulCycle’s website also features an interactive map integration for finding local SoulCycle studios and reserving a spot in a class. I can easily search by state or city, select the location, and then reserve for my desired time.
4. Boombox Boxing
When I workout, I need the right soundtrack to keep me motivated. The folks at Boombox have the same philosophy. They offer box-to-the-beat classes, where your moves mirror the drums.
Plus, the website for Washington D.C.-based boxing gym Boombox pulls no punches. The first image is a full-width photo of a man boxing in front of a background of boomboxes. You don’t need to know what the site does. You can infer from the picture.
Boombox opts for a bold and minimal aesthetic, and this extends to its scheduling page too. Users may easily search for classes by date and filter by instructor, room, and class type. By keeping things simple, this website ensures that everything customers want is, at most, a few clicks away.
5. ytfitnesslab
ytfitnesslab is a testament to what the WordPress CMS and the Elementor page builder can accomplish together — this highly dynamic, engaging website utilizes parallax scrolling effects, a grayscale palette, and subtle textural animations to achieve a modern site with a touch of gritty edge.
This personal training site makes heavier use of text than other examples in this list. However, the text is balanced with images and whitespace to prevent information overload.
Plus, the site has only three main pages. I had plenty of information to learn about their services but never felt overwhelmed. When researching this piece, some sites made me feel like I was reading a short novel before signing up. That was never the case with ytfitnesslab.
6. Deja Riley
This next personal training website is a stark contrast to the previous one. Its vibrant colors, encouraging copy, higher page count, and other visual touches combine to capture attention and hold visitors on the site for longer. There’s even a small store section and blog to cap it off.
However, what really sells the Wix-powered site is Riley herself. Through the text and images, her confidence and drive are obvious. This is a website that not only works on a visual level but on an emotional level as well. I could tell that her goal was to make clients “smile while you sweat.”
7. Phive
If you want inspiration for an immersive gym site, check out Phive. Its fantastic fusion of videos, detailed images, sound effects, scrolling effects, and interactive elements tell you everything about what the gym offers. Every page is a masterclass in how to combine text and media in a cohesive and engaging way.
My favorite aspect of the site is its page-loading animations, which feature the gym’s logo (the letter “P”) animated to perform different exercises. It’s a detail that likely took a lot of additional effort, but delightful moments like this are invaluable when trying to sway visitors.
8. BK Yoga Club
This Brooklyn-based yoga studio emphasizes inclusion, and the same can definitely be said for its website. The design choices made on this site appear carefully crafted to put visitors at ease, inviting us into the space to experience a class, private session, or event.
From browsing the site, it’s obvious that yoga is the main offering. However, that’s not all this studio does. The BK Yoga Club website prominently features its blog, BYC Body Times, as well as community events and a merch shop.
9. Crunch Fitness
Whether I’m exploring my local area or I’m away on a trip, I’ve often spot Crunch Fitness gyms in the wild. And with over 400 locations in the U.S., many recognize the logos and have peered through he club’s glass windows.
That’s why Crunch Fitness’ website falls more in line with what you might expect an enterprise site to look like. However, there are still some features that help it to stand out. For example, take its emphasis on customer-centricity. The homepage lists the gym’s four “crunchisms” that highlight a commitment to positivity, inclusion, and crushing goals.
Also notable is the site’s navigation. Despite its array of offerings and locations, the website carefully structures its pages to guide visitors exactly to where they want, whether it’s a membership, personal or group training, or classes.
10. Yoga and Juliet
Offering yoga instruction, retreats, and mentorship, this yoga site exemplifies how to translate a personal yoga business into an online presence.
Though you could call it a simple WordPress-WooCommerce site, the design shows an appreciation for space and attention to detail that visitors will expect and enjoy.
Several pages on this website begin with full-width videos that lull users into the site’s experience. Then, the inviting copy helps us get to know Juliet, her mission, and where we can sign up to learn more. Those looking for more value can read the blog containing dozens of articles centered on wellness and mindfulness.
