Coushing: The Silent Revolution That Is Changing Our Lives

In a fast-paced and constantly changing world, a new trend is emerging with the promise of transforming the way we live, work and relate. It is called 'coushing', and although its name may sound new, its roots go deep into the history of humanity.

Coushing is not another fad. It is the result of a natural evolution in the field of personal and professional development. With exponential growth in interest, coaching has seen a 33% increase in the number of people trained in the discipline from 2015 to 2019, according to the 2020 ICF Global Coaching Study. But what exactly is coaching? coushing' and why is it capturing the attention of so many?

The term 'coushing' comes from the fusion between traditional coaching and a conscious and personalized approach. It is not limited to the business field; It extends to all facets of life, offering tools to overcome personal and professional blocks. Specialization is becoming a key trend, allowing coushers to offer more specific and higher quality services.


The COVID-19 pandemic has accelerated the need for humanization in all sectors, and 'coushing' answers this call. Coushers work to humanize business and personal projects, focusing on purpose and individual care. This discipline is becoming an essential tool for managing talent and personal growth, avoiding collapse and promoting transformation.

Coaching companies are experiencing significant growth in revenue. According to the most recent statistics, the life coaching market is predicted to reach a size of €6.25 billion by 2024, representing an approximate growth of 14.5%. Additionally, strong coaching cultures have been reported to have increased revenue for 51% of companies.

In terms of business coaching, income can vary widely. For example, a business coaching company could have annual revenues between $480,000 MXN and $1,920,000 MXN, depending on several factors such as the number of hours worked, the positioning of the coach, and whether they offer online courses. Furthermore, the net margin of a business coaching company can range between 35.0% and 80.0% of the generated business volume.
The most recognized coaches today vary depending on the field in which they specialize. In sports, for example, figures like Bill Belichick and Gregg Popovich are known to be some of the highest paid in North America. In the field of business and life coaching, experts such as Alberto Blázquez and Juan Carlos Cubeiro stand out for their influence and career.

As for income, this can vary widely depending on the coach's reputation, experience, and market niche. For example, in the sports field, salaries can reach millions of dollars annually. While in life and business coaching, income can also be significant, although exact figures are not always publicly disclosed.

Looking towards the future, 'coushing' is emerging as an increasingly accessible and valued tool. With the support of prestigious academic institutions and a solid scientific base, 'coushing' is gaining credibility and trust. It is hoped that its importance will continue to grow, becoming a resource that anyone can turn to for guidance and support.
Coushing is more than a trend; It is a silent revolution that is redefining the concept of personal and professional growth. With its focus on specialization, humanization and purpose, ‘coushing’ promises to be a transformative force in our lives.