Types of marketing videos

(+ examples)

Now that we've established the great value video brings to your content marketing strategy, let's explore the different video types, along with leading examples. Remember: Creating a video for a certain platform's target audience will optimize its performance.

01. Product videos

Product videos highlight features and benefits and demonstrate how your product or service works. (Many commonly refer to them as “demo videos.”) Under this category, you can also find classic commercials. In retail, this can look like an “unboxing” video and in software, this video can briefly overview how the tool works. These, typically, are 30 seconds long.

We created this short 47-second video for the Branded App by Wix showing the value and power of creating a mobile app for your website. It conveys a powerful message using just text and motion, and can easily be shared on social media with no sound on.

02. Brand videos

Unlike a product video about a tangible item, a brand video communicates your company values and mission. These marketing videos drive awareness and help viewers see why they should choose you over a competitor. This brand statement can be your sustainability commitment or female-run business status, anything you want to be known for.

Wix user Coal and Canary Candle Company uses their brand video to explain their passion for candle making and supporting the LGBTQ community.

Tip: Consider designing a logo to appear in your branded videos. You can use a free logo maker to get started. Check out some YouTube logo ideas and Twitch logo ideas for inspiration.

03. Educational and how-to videos

Good marketing videos add value. Your target audience will appreciate educational or instructional content that teaches them something new. This type of video helps you build trust and establish your credibility and expertise. Here you can find something like a tutorial video teaching an audience how to apply make-up or DIY a home project. Ideally, you can tie the topic back to your industry or field.

As part of LinkedIn’s Career Talks video series, they live-streamed a salary negotiations talk. LinkedIn successfully added valuable insight and knowledge for its job-seeking professional audience.

04. Testimonial videos

Often, others’ voices speak louder for your brand than your own. Testimonial videos from past or current customers and employees establish strong social proof.

This video marketing type is especially effective for the consideration stage when the user contemplates purchasing. A glowing testimonial can greatly increase brand trust and the likelihood that a buyer chooses you. So use those 30 seconds to 2 minutes well. After filming, use the appropriate distribution channels for this format to let your brand shine.

The fitness company SoulCycle hosted Oprah Winfrey at one of their studios. In her testimonial video, she excitingly shares, “I just had the best birthday experience ever at SoulCycle! Ride baby, ride!” And if Oprah advocates for a brand, that means a lot.

05. Live videos

If you’re not yet sure how to live stream, you should quickly get familiar with this marketing trend. Rather than pre-record and edit a video, live streams allow you to speak to your audience in real-time via a streaming platform like YouTube Live, Facebook or Twitch.

This video format sparks high engagement rates, as you can encourage people to ask questions or leave comments that you can address in your live stream. To exemplify, live video’s engagement rate stood at 4.3%, while non-live content was at 2.2%.

Look how Wix user and artist Carissa Potter Carlson strategically uses Instagram Live videos: For instance, in this live video stream, she hosts another artist to discuss what motivates her.

06. Product launch videos

Creating a landing page for a new product release is a best practice, and adding a video with a sneak peek of the product’s look and features can generate even more buzz. This marketing video gets people excited to spread the word about your new product.

When Facebook changed its name to Meta and explained the new plans for its product development, it created this informative “Introducing Meta” video. It got over 1.2 million views and alluded to the future in the caption: “Welcome to the next chapter of social connection.”

07. Event videos

Event marketing is a powerful marketing strategy. Capture quality footage from your event and create a highlight reel to spread the joy and let people feel like they were there.

When marketing your next event, use footage from previous events to give people a taste of what’s waiting for them and highly increase registrations.

Tesla, the leading electric car manufacturer, is known for its new model release event videos. Here you can watch Tesla’s Model S Plaid Delivery event highlight video. It received 3.2 million views on YouTube alone, as many want to hear CEO Elon Musk’s announcements.

08. Interviews

We live in a digital age in which thought leaders, entrepreneurs, key opinion leaders and influencers share their messages across social media. As part of your video marketing strategy, you can conduct a meaningful interview with someone in your field.

Choose a person who reaches your target audience. Then, film or live stream the discussion. In an ideal world, your interviewee also shares the content with their audience, providing more reach for your brand.

To demonstrate, Wix-built eCommerce store Spice Suite talks about her learning and success during an episode of Side Hustle Pro.

ypes of marketing videos (+ examples)

Now that we've established the great value video brings to your content marketing strategy, let's explore the different video types, along with leading examples. Remember: Creating a video for a certain platform's target audience will optimize its performance.

01. Product videos

Product videos highlight features and benefits and demonstrate how your product or service works. (Many commonly refer to them as “demo videos.”) Under this category, you can also find classic commercials. In retail, this can look like an “unboxing” video and in software, this video can briefly overview how the tool works. These, typically, are 30 seconds long.

We created this short 47-second video for the Branded App by Wix showing the value and power of creating a mobile app for your website. It conveys a powerful message using just text and motion, and can easily be shared on social media with no sound on.

02. Brand videos

Unlike a product video about a tangible item, a brand video communicates your company values and mission. These marketing videos drive awareness and help viewers see why they should choose you over a competitor. This brand statement can be your sustainability commitment or female-run business status, anything you want to be known for.

Wix user Coal and Canary Candle Company uses their brand video to explain their passion for candle making and supporting the LGBTQ community.

Tip: Consider designing a logo to appear in your branded videos. You can use a free logo maker to get started. Check out some YouTube logo ideas and Twitch logo ideas for inspiration.

03. Educational and how-to videos

Good marketing videos add value. Your target audience will appreciate educational or instructional content that teaches them something new. This type of video helps you build trust and establish your credibility and expertise. Here you can find something like a tutorial video teaching an audience how to apply make-up or DIY a home project. Ideally, you can tie the topic back to your industry or field.

As part of LinkedIn’s Career Talks video series, they live-streamed a salary negotiations talk. LinkedIn successfully added valuable insight and knowledge for its job-seeking professional audience.

04. Testimonial videos

Often, others’ voices speak louder for your brand than your own. Testimonial videos from past or current customers and employees establish strong social proof.

This video marketing type is especially effective for the consideration stage when the user contemplates purchasing. A glowing testimonial can greatly increase brand trust and the likelihood that a buyer chooses you. So use those 30 seconds to 2 minutes well. After filming, use the appropriate distribution channels for this format to let your brand shine.

The fitness company SoulCycle hosted Oprah Winfrey at one of their studios. In her testimonial video, she excitingly shares, “I just had the best birthday experience ever at SoulCycle! Ride baby, ride!” And if Oprah advocates for a brand, that means a lot.

05. Live videos

If you’re not yet sure how to live stream, you should quickly get familiar with this marketing trend. Rather than pre-record and edit a video, live streams allow you to speak to your audience in real-time via a streaming platform like YouTube Live, Facebook or Twitch.

This video format sparks high engagement rates, as you can encourage people to ask questions or leave comments that you can address in your live stream. To exemplify, live video’s engagement rate stood at 4.3%, while non-live content was at 2.2%.

Look how Wix user and artist Carissa Potter Carlson strategically uses Instagram Live videos: For instance, in this live video stream, she hosts another artist to discuss what motivates her.

06. Product launch videos

Creating a landing page for a new product release is a best practice, and adding a video with a sneak peek of the product’s look and features can generate even more buzz. This marketing video gets people excited to spread the word about your new product.

When Facebook changed its name to Meta and explained the new plans for its product development, it created this informative “Introducing Meta” video. It got over 1.2 million views and alluded to the future in the caption: “Welcome to the next chapter of social connection.”

07. Event videos

Event marketing is a powerful marketing strategy. Capture quality footage from your event and create a highlight reel to spread the joy and let people feel like they were there.

When marketing your next event, use footage from previous events to give people a taste of what’s waiting for them and highly increase registrations.

Tesla, the leading electric car manufacturer, is known for its new model release event videos. Here you can watch Tesla’s Model S Plaid Delivery event highlight video. It received 3.2 million views on YouTube alone, as many want to hear CEO Elon Musk’s announcements.

08. Interviews

We live in a digital age in which thought leaders, entrepreneurs, key opinion leaders and influencers share their messages across social media. As part of your video marketing strategy, you can conduct a meaningful interview with someone in your field.

Choose a person who reaches your target audience. Then, film or live stream the discussion. In an ideal world, your interviewee also shares the content with their audience, providing more reach for your brand.

To demonstrate, Wix-built eCommerce store Spice Suite talks about her learning and success during an episode of Side Hustle Pro.

ypes of marketing videos (+ examples)

Now that we've established the great value video brings to your content marketing strategy, let's explore the different video types, along with leading examples. Remember: Creating a video for a certain platform's target audience will optimize its performance.

01. Product videos

Product videos highlight features and benefits and demonstrate how your product or service works. (Many commonly refer to them as “demo videos.”) Under this category, you can also find classic commercials. In retail, this can look like an “unboxing” video and in software, this video can briefly overview how the tool works. These, typically, are 30 seconds long.

We created this short 47-second video for the Branded App by Wix showing the value and power of creating a mobile app for your website. It conveys a powerful message using just text and motion, and can easily be shared on social media with no sound on.

02. Brand videos

Unlike a product video about a tangible item, a brand video communicates your company values and mission. These marketing videos drive awareness and help viewers see why they should choose you over a competitor. This brand statement can be your sustainability commitment or female-run business status, anything you want to be known for.

Wix user Coal and Canary Candle Company uses their brand video to explain their passion for candle making and supporting the LGBTQ community.

Tip: Consider designing a logo to appear in your branded videos. You can use a free logo maker to get started. Check out some YouTube logo ideas and Twitch logo ideas for inspiration.

03. Educational and how-to videos

Good marketing videos add value. Your target audience will appreciate educational or instructional content that teaches them something new. This type of video helps you build trust and establish your credibility and expertise. Here you can find something like a tutorial video teaching an audience how to apply make-up or DIY a home project. Ideally, you can tie the topic back to your industry or field.

As part of LinkedIn’s Career Talks video series, they live-streamed a salary negotiations talk. LinkedIn successfully added valuable insight and knowledge for its job-seeking professional audience.

04. Testimonial videos

Often, others’ voices speak louder for your brand than your own. Testimonial videos from past or current customers and employees establish strong social proof.

This video marketing type is especially effective for the consideration stage when the user contemplates purchasing. A glowing testimonial can greatly increase brand trust and the likelihood that a buyer chooses you. So use those 30 seconds to 2 minutes well. After filming, use the appropriate distribution channels for this format to let your brand shine.

The fitness company SoulCycle hosted Oprah Winfrey at one of their studios. In her testimonial video, she excitingly shares, “I just had the best birthday experience ever at SoulCycle! Ride baby, ride!” And if Oprah advocates for a brand, that means a lot.

05. Live videos

If you’re not yet sure how to live stream, you should quickly get familiar with this marketing trend. Rather than pre-record and edit a video, live streams allow you to speak to your audience in real-time via a streaming platform like YouTube Live, Facebook or Twitch.

This video format sparks high engagement rates, as you can encourage people to ask questions or leave comments that you can address in your live stream. To exemplify, live video’s engagement rate stood at 4.3%, while non-live content was at 2.2%.

Look how Wix user and artist Carissa Potter Carlson strategically uses Instagram Live videos: For instance, in this live video stream, she hosts another artist to discuss what motivates her.

06. Product launch videos

Creating a landing page for a new product release is a best practice, and adding a video with a sneak peek of the product’s look and features can generate even more buzz. This marketing video gets people excited to spread the word about your new product.

When Facebook changed its name to Meta and explained the new plans for its product development, it created this informative “Introducing Meta” video. It got over 1.2 million views and alluded to the future in the caption: “Welcome to the next chapter of social connection.”

07. Event videos

Event marketing is a powerful marketing strategy. Capture quality footage from your event and create a highlight reel to spread the joy and let people feel like they were there.

When marketing your next event, use footage from previous events to give people a taste of what’s waiting for them and highly increase registrations.

Tesla, the leading electric car manufacturer, is known for its new model release event videos. Here you can watch Tesla’s Model S Plaid Delivery event highlight video. It received 3.2 million views on YouTube alone, as many want to hear CEO Elon Musk’s announcements.

08. Interviews

We live in a digital age in which thought leaders, entrepreneurs, key opinion leaders and influencers share their messages across social media. As part of your video marketing strategy, you can conduct a meaningful interview with someone in your field.

Choose a person who reaches your target audience. Then, film or live stream the discussion. In an ideal world, your interviewee also shares the content with their audience, providing more reach for your brand.

To demonstrate, Wix-built eCommerce store Spice Suite talks about her learning and success during an episode of Side Hustle Pro.

ypes of marketing videos (+ examples)

Now that we've established the great value video brings to your content marketing strategy, let's explore the different video types, along with leading examples. Remember: Creating a video for a certain platform's target audience will optimize its performance.

01. Product videos

Product videos highlight features and benefits and demonstrate how your product or service works. (Many commonly refer to them as “demo videos.”) Under this category, you can also find classic commercials. In retail, this can look like an “unboxing” video and in software, this video can briefly overview how the tool works. These, typically, are 30 seconds long.

We created this short 47-second video for the Branded App by Wix showing the value and power of creating a mobile app for your website. It conveys a powerful message using just text and motion, and can easily be shared on social media with no sound on.

02. Brand videos

Unlike a product video about a tangible item, a brand video communicates your company values and mission. These marketing videos drive awareness and help viewers see why they should choose you over a competitor. This brand statement can be your sustainability commitment or female-run business status, anything you want to be known for.

Wix user Coal and Canary Candle Company uses their brand video to explain their passion for candle making and supporting the LGBTQ community.

Tip: Consider designing a logo to appear in your branded videos. You can use a free logo maker to get started. Check out some YouTube logo ideas and Twitch logo ideas for inspiration.

03. Educational and how-to videos

Good marketing videos add value. Your target audience will appreciate educational or instructional content that teaches them something new. This type of video helps you build trust and establish your credibility and expertise. Here you can find something like a tutorial video teaching an audience how to apply make-up or DIY a home project. Ideally, you can tie the topic back to your industry or field.

As part of LinkedIn’s Career Talks video series, they live-streamed a salary negotiations talk. LinkedIn successfully added valuable insight and knowledge for its job-seeking professional audience.

04. Testimonial videos

Often, others’ voices speak louder for your brand than your own. Testimonial videos from past or current customers and employees establish strong social proof.

This video marketing type is especially effective for the consideration stage when the user contemplates purchasing. A glowing testimonial can greatly increase brand trust and the likelihood that a buyer chooses you. So use those 30 seconds to 2 minutes well. After filming, use the appropriate distribution channels for this format to let your brand shine.

The fitness company SoulCycle hosted Oprah Winfrey at one of their studios. In her testimonial video, she excitingly shares, “I just had the best birthday experience ever at SoulCycle! Ride baby, ride!” And if Oprah advocates for a brand, that means a lot.

05. Live videos

If you’re not yet sure how to live stream, you should quickly get familiar with this marketing trend. Rather than pre-record and edit a video, live streams allow you to speak to your audience in real-time via a streaming platform like YouTube Live, Facebook or Twitch.

This video format sparks high engagement rates, as you can encourage people to ask questions or leave comments that you can address in your live stream. To exemplify, live video’s engagement rate stood at 4.3%, while non-live content was at 2.2%.

Look how Wix user and artist Carissa Potter Carlson strategically uses Instagram Live videos: For instance, in this live video stream, she hosts another artist to discuss what motivates her.

06. Product launch videos

Creating a landing page for a new product release is a best practice, and adding a video with a sneak peek of the product’s look and features can generate even more buzz. This marketing video gets people excited to spread the word about your new product.

When Facebook changed its name to Meta and explained the new plans for its product development, it created this informative “Introducing Meta” video. It got over 1.2 million views and alluded to the future in the caption: “Welcome to the next chapter of social connection.”

07. Event videos

Event marketing is a powerful marketing strategy. Capture quality footage from your event and create a highlight reel to spread the joy and let people feel like they were there.

When marketing your next event, use footage from previous events to give people a taste of what’s waiting for them and highly increase registrations.

Tesla, the leading electric car manufacturer, is known for its new model release event videos. Here you can watch Tesla’s Model S Plaid Delivery event highlight video. It received 3.2 million views on YouTube alone, as many want to hear CEO Elon Musk’s announcements.

08. Interviews

We live in a digital age in which thought leaders, entrepreneurs, key opinion leaders and influencers share their messages across social media. As part of your video marketing strategy, you can conduct a meaningful interview with someone in your field.

Choose a person who reaches your target audience. Then, film or live stream the discussion. In an ideal world, your interviewee also shares the content with their audience, providing more reach for your brand.

To demonstrate, Wix-built eCommerce store Spice Suite talks about her learning and success during an episode of Side Hustle Pro.

ypes of marketing videos (+ examples)

Now that we've established the great value video brings to your content marketing strategy, let's explore the different video types, along with leading examples. Remember: Creating a video for a certain platform's target audience will optimize its performance.

01. Product videos

Product videos highlight features and benefits and demonstrate how your product or service works. (Many commonly refer to them as “demo videos.”) Under this category, you can also find classic commercials. In retail, this can look like an “unboxing” video and in software, this video can briefly overview how the tool works. These, typically, are 30 seconds long.

We created this short 47-second video for the Branded App by Wix showing the value and power of creating a mobile app for your website. It conveys a powerful message using just text and motion, and can easily be shared on social media with no sound on.

02. Brand videos

Unlike a product video about a tangible item, a brand video communicates your company values and mission. These marketing videos drive awareness and help viewers see why they should choose you over a competitor. This brand statement can be your sustainability commitment or female-run business status, anything you want to be known for.

Wix user Coal and Canary Candle Company uses their brand video to explain their passion for candle making and supporting the LGBTQ community.

Tip: Consider designing a logo to appear in your branded videos. You can use a free logo maker to get started. Check out some YouTube logo ideas and Twitch logo ideas for inspiration.

03. Educational and how-to videos

Good marketing videos add value. Your target audience will appreciate educational or instructional content that teaches them something new. This type of video helps you build trust and establish your credibility and expertise. Here you can find something like a tutorial video teaching an audience how to apply make-up or DIY a home project. Ideally, you can tie the topic back to your industry or field.

As part of LinkedIn’s Career Talks video series, they live-streamed a salary negotiations talk. LinkedIn successfully added valuable insight and knowledge for its job-seeking professional audience.

04. Testimonial videos

Often, others’ voices speak louder for your brand than your own. Testimonial videos from past or current customers and employees establish strong social proof.

This video marketing type is especially effective for the consideration stage when the user contemplates purchasing. A glowing testimonial can greatly increase brand trust and the likelihood that a buyer chooses you. So use those 30 seconds to 2 minutes well. After filming, use the appropriate distribution channels for this format to let your brand shine.

The fitness company SoulCycle hosted Oprah Winfrey at one of their studios. In her testimonial video, she excitingly shares, “I just had the best birthday experience ever at SoulCycle! Ride baby, ride!” And if Oprah advocates for a brand, that means a lot.

05. Live videos

If you’re not yet sure how to live stream, you should quickly get familiar with this marketing trend. Rather than pre-record and edit a video, live streams allow you to speak to your audience in real-time via a streaming platform like YouTube Live, Facebook or Twitch.

This video format sparks high engagement rates, as you can encourage people to ask questions or leave comments that you can address in your live stream. To exemplify, live video’s engagement rate stood at 4.3%, while non-live content was at 2.2%.

Look how Wix user and artist Carissa Potter Carlson strategically uses Instagram Live videos: For instance, in this live video stream, she hosts another artist to discuss what motivates her.

06. Product launch videos

Creating a landing page for a new product release is a best practice, and adding a video with a sneak peek of the product’s look and features can generate even more buzz. This marketing video gets people excited to spread the word about your new product.

When Facebook changed its name to Meta and explained the new plans for its product development, it created this informative “Introducing Meta” video. It got over 1.2 million views and alluded to the future in the caption: “Welcome to the next chapter of social connection.”

07. Event videos

Event marketing is a powerful marketing strategy. Capture quality footage from your event and create a highlight reel to spread the joy and let people feel like they were there.

When marketing your next event, use footage from previous events to give people a taste of what’s waiting for them and highly increase registrations.

Tesla, the leading electric car manufacturer, is known for its new model release event videos. Here you can watch Tesla’s Model S Plaid Delivery event highlight video. It received 3.2 million views on YouTube alone, as many want to hear CEO Elon Musk’s announcements.

08. Interviews

We live in a digital age in which thought leaders, entrepreneurs, key opinion leaders and influencers share their messages across social media. As part of your video marketing strategy, you can conduct a meaningful interview with someone in your field.

Choose a person who reaches your target audience. Then, film or live stream the discussion. In an ideal world, your interviewee also shares the content with their audience, providing more reach for your brand.

To demonstrate, Wix-built eCommerce store Spice Suite talks about her learning and success during an episode of Side Hustle Pro.