(Tim Cook ) present CEO OF APPLE

Chief Executive Officer
Tim Cook is the CEO of Apple and serves on its board of directors.

Before being named CEO in August 2011, Tim was Apple’s chief operating officer and was responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

Steve Jobs X Apple CEO
Prior to joining Apple, Tim was vice president of Corporate Materials for Compaq and was responsible for procuring and managing all of Compaq’s product inventory.

Previous to his work at Compaq, Tim was the chief operating officer of the Reseller Division at Intelligent Electronics.

Tim also spent 12 years with IBM, most recently as director of North American Fulfillment where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America.

Tim earned an MBA from Duke University, where he was a Fuqua Scholar, and a Bachelor of Science degree in Industrial Engineering from Auburn University.

Steve Jobs X Apple CEO

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American business magnate, inventor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.

Jobs was born in San Francisco to a Syrian father and German-American mother. He was adopted shortly after his birth. Jobs attended Reed College in 1972 before withdrawing that same year. In 1974, he traveled through India seeking enlightenment before later studying Zen Buddhism. He and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later with production and sale of the Apple II, one of the first highly successful mass-produced microcomputers. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics.

In 1985, Jobs departed Apple after a long power struggle with the company's board and its then-CEO, John Sculley.[2] That same year, Jobs took a few Apple employees with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets. In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas's Lucasfilm in 1986. The new company was Pixar, which produced the first 3D computer-animated feature film Toy Story (1995) and went on to become a major animation studio, producing over 27 films since.


In 1997, Jobs returned to Apple as CEO after the company's acquisition of NeXT. He was largely responsible for reviving Apple, which was on the verge of bankruptcy. He worked closely with British designer Jony Ive to develop a line of products that had larger cultural ramifications, beginning with the "Think different" advertising campaign and leading to the Apple Store, App Store (iOS), iMac, iPad, iPod, iPhone, iTunes, and iTunes Store. In 2001, the original Mac OS was replaced with the completely new Mac OS X (later known as macOS), based on NeXT's NeXTSTEP platform, giving the operating system a modern Unix-based foundation for the first time. In 2003, Jobs was diagnosed with a pancreatic neuroendocrine tumor. He died of respiratory arrest related to the tumor in 2011, at the age of 56, with Tim Cook succeeding him as CEO of Apple. In 2022, he was posthumously awarded the Presidential Medal of Freedom.

History of Apple § 1974–1985: Jobs and Wozniak

Wozniak drew sketches of the circuit design; at night, he joined Jobs at Atari and continued to refine the design, which Jobs implemented on a breadboard.According to Bushnell, Atari offered $100 (equivalent to about $500 in 2022) for each TTL chip that was eliminated in the machine. Jobs made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, within four days Wozniak reduced the TTL count to 45, far below the usual 100, though Atari later re-engineered it to make it easier to test and add a few missing features. According to Wozniak, Jobs told him that Atari paid them only $750 (instead of the actual $5,000), and that Wozniak's share was thus $375.[58] Wozniak did not learn about the actual bonus until ten years later, but said that if Jobs had told him about it and explained that he needed the money, Wozniak would have given it to him.


Jobs and Wozniak attended meetings of the Homebrew Computer Club in 1975, which was a stepping stone to the development and marketing of the first Apple computer.

1985-1997 ( Ronald Reagan)

Following his resignation from Apple in 1985, Jobs founded NeXT Inc.[109] with $7 million. A year later he was running out of money, and he sought venture capital with no product on the horizon. Eventually, Jobs attracted the attention of billionaire Ross Perot, who invested heavily in the company.[110] The NeXT computer was shown to the world in what was considered Jobs's comeback event,[111] a lavish invitation-only gala launch event[112] that was described as a multimedia extravaganza.[113] The celebration was held at the Louise M. Davies Symphony Hall, San Francisco, California, on Wednesday, October 12, 1988. Steve Wozniak said in a 2013 interview that while Jobs was at NeXT he was "really getting his head together".[90]

NeXT workstations were first released in 1990 and priced at $9,999 (equivalent to about $22,000 in 2022). Like the Apple Lisa, the NeXT workstation was technologically advanced and designed for the education sector, but was largely dismissed as cost-prohibitive.[114] The NeXT workstation was known for its technical strengths, chief among them its object-oriented software development system. Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the Mach kernel, the digital signal processor chip, and the built-in Ethernet port. Making use of a NeXT computer, English computer scientist Tim Berners-Lee invented the World Wide Web in 1990 at CERN in Switzerland.[115]

The revised, second generation NeXTcube was released in 1990. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative NeXTMail multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionize human communications and groupwork", Jobs told reporters.[116] Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case.[117] This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel.[118] The company reported its first yearly profit of $1.03 million in 1994.[119] In 1996, NeXT Software, Inc. released WebObjects, a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used to build and run the Apple Store,[118] MobileMe services, and the iTunes Store.

1997-2011 Steve Jobs

1996, Apple announced that it would buy NeXT for $400 million. The deal was finalized in February 1997, bringing Jobs back to the company he had cofounded.[134] Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997. He was formally named interim chief executive on September 16.[135] In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated several projects, such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's summary executions were rare, but a handful of victims was enough to terrorize a whole company."[136] Jobs changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance, the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO.[137] Jobs quipped at the time that he would be using the title "iCEO".[138]
The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While nurturing open-ended innovation, Jobs also reminded his employees that "real artists ship".

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting in 1987, when Jobs first criticized Dell for making "un-innovative beige boxes".[140] On October 6, 1997, at a Gartner Symposium, when Dell was asked what he would do if he ran the then-troubled Apple Computer company, he said: "I'd shut it down and give the money back to the shareholders".[141] Then, in 2006, Jobs emailed all employees when Apple's market capitalization rose above Dell's. It read

Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.

Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple Worldwide Developers Conferences.[143]

Jobs usually went to work wearing a black long-sleeved mock turtleneck made by Issey Miyake, Levi's 501 blue jeans, and New Balance 991 sneakers. Jobs told his biographer Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style".

Jobs was a board member at Gap Inc. from 1999 to 2002.

Present CEO of Apple:

Apple chief executive (2011–present)
After Jobs resigned as CEO and became chairman of the board, Cook was named the new chief executive officer of Apple Inc. on August 24, 2011.[30][31] Six weeks later, on October 5, 2011, Jobs died due to complications from pancreatic cancer.[32] Forbes contributor Robin Ferracone wrote in September 2011: "Jobs and Cook proceeded to forge a strong partnership, and rescued the company from its death spiral, which took it from $11 billion in revenue in 1995 down to less than $6 billion in 1998 ... Under their leadership, the company went from its nadir to a remarkable $100 billion today".[29][33] In April 2012, Time included Cook on its annual "100 Most Influential People in the World" list.[34]

On October 29, 2012, Cook made major changes to the company's executive team. Scott Forstall resigned as senior vice president of iOS after the poorly received launch of Apple Maps, and became an advisor to Cook until he eventually departed from the company in 2013. John Browett, who was senior VP of retail, was dismissed six months after he commenced at Apple, when he received 100,000 shares worth US$60 million.[35] Forstall's duties were divided among four other Apple executives: design SVP Jony Ive assumed leadership of Apple's human interface team; Craig Federighi became the new head of iOS software engineering; services chief Eddy Cue became responsible for Maps and Siri; and Bob Mansfield, previously SVP of hardware engineering, became the head of a new technology group.