Virgin Voyages is making waves in both the travel and crypto industries with the announcement of its new Annual Pass program, slated to debut in 2025. This bold move positions the cruise line as the first in the industry to accept Bitcoin (BTC) as payment, adding a futuristic twist to its innovative offerings.
The Annual Pass, priced at $120,000 per individual plus taxes, allows holders to embark on unlimited cruises for an entire year. The offering is available on a limited, first-come-first-served basis and builds upon the success of the company’s previous Season Pass, which catered to remote workers seeking a “work-from-sea” lifestyle.
Virgin Group founder Sir Richard Branson emphasized the value of the new pass, stating:
“What began as a sought-after work-from-sea concept has grown into something extraordinary. Sailors can now explore an endless variety of destinations aboard any of our ships, unlocking unlimited adventure for a full year. It’s a game-changer for cruising.”

Bitcoin on Board: A Crypto First

By integrating Bitcoin payments, Virgin Voyages is signaling its openness to embracing the future of finance. Bitcoin, the world’s leading cryptocurrency, is now a payment option for the Annual Pass, appealing to crypto enthusiasts and wealthy investors alike. While the company hasn’t yet announced support for other cryptocurrencies or stablecoins, this initial step could serve as a blueprint for future innovations in the travel industry.
The inclusion of Bitcoin aligns Virgin Voyages with the growing trend of cryptocurrency adoption in the travel sector. The move also has the potential to attract crypto whales — high-net-worth individuals in the digital asset space — who might be drawn to the luxury and exclusivity offered by Virgin’s Annual Pass.

A Year of Luxury and Adventure

Annual Pass holders will enjoy a Sea Terrace cabin, featuring a private balcony and a host of premium perks, including laundry services, internet access, and a $100 bar tab per voyage. The program is designed for those seeking boundless travel opportunities, offering access to an array of exciting destinations across Virgin’s fleet of ships.
Virgin Voyages’ embrace of cryptocurrency could open doors to further cross-industry collaborations, showcasing the untapped potential of crypto integration in travel. This innovation not only sets a new standard for cruising but also establishes Virgin Voyages as a leader in the convergence of luxury travel and digital finance.

With the launch of the Annual Pass, Virgin Voyages invites adventurers and crypto-savvy travelers to explore the seas in an entirely new way, redefining the future of cruising.