Gucci Unveils ‘Gucci Cosmos Land’

Gucci, the renowned luxury fashion brand, has made a significant foray into the digital realm by unveiling “Gucci Cosmos Land” within The Sandbox metaverse. This cutting-edge virtual experience transports an iconic London historical exhibit into the digital landscape, offering global audiences a captivating journey through Gucci’s rich heritage.

Gucci Cosmos Land brings to life the real-world Cosmos exhibition, originally conceptualized by artist Es Devlin and curated in collaboration with Gucci’s treasures by Maria Luisa Frisa. Within this metaverse, users embark on a virtual exploration of various eras and themes that have shaped the Gucci brand’s identity.

This remarkable experience allows players in The Sandbox to immerse themselves in Gucci’s core values and artistic influences. By engaging in parkour adventures across digital worlds, they encounter both iconic and previously unreleased archival designs, receiving exclusive Gucci digital rewards.

Upon successfully completing in-game quests, users have the opportunity to dress their avatars in unique digital runway creations. Exceptional players can even outfit themselves in De Sarno’s inaugural collection, bridging the gap between the tangible and the virtual.

The Sandbox, an Ethereum-based game that deals in virtual real estate as NFTs (non-fungible tokens), has established partnerships with a roster of high-profile names, including McDonald’s, Elvis Presley, Paris Hilton, and Snoop Dogg. Remarkably, participation in The Sandbox doesn’t require the purchase of tokenized assets, ensuring accessibility for a wider audience.