How to start an art blog in 6 steps

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27 Mar 2024
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Starting an art blog is a creative outlet and an innovative way to showcase your diverse artistic expressions and the ever-evolving trends in the world of art. Whether you're captivated by contemporary paintings, sculptural masterpieces, or avant-garde installations, starting a blog provides a platform to connect with fellow art enthusiasts, professionals and those intrigued by the art world.

Similar to starting a business, an art blog can be a powerful tool for establishing authority in the art realm, displaying your unique artistic principles, techniques, and the dynamic landscape of the industry.


6 steps to start an art blog


Here are 6 steps to guide you through the process of launching your art blog and making a website to build a vibrant online presence.


  1. Choose your blogging niche
  2. Select an art blog maker
  3. Decide on your art blog’s name
  4. Plan, write and publish blog content
  5. Promote your art blog
  6. Monetize your art blog



01.Choose your blogging niche


Selecting the right blog niche is crucial in shaping a vibrant and engaging art blog. Your chosen niche will determine the focus of your content and the audience you aim to captivate. Consider these art-related niches and blog examples when choosing your own:

  • Artistic techniques and styles: Share resources for learning various artistic techniques, from classical to contemporary styles. Offering insightful tips can attract aspiring artists and art enthusiasts.
  • Art trends and insights: Analyze current trends, news and developments in the art world. Blog about topics like "Emerging Trends in Contemporary Art" or "The Influence of Technology on Artistic Expression."
  • Artist spotlights and artwork reviews: Showcase both emerging and established artists, unraveling their stories, displaying their artworks and delving into their creative processes.
  • Art event and exhibition guides: Create guides and recommendations for art events, gallery exhibitions and industry gatherings. Attendees often seek information about featured artists, venues and art concepts.
  • Art tools and technology reviews: Explore emerging art tools, software and technology reviews. Aspiring artists are always keen on improving their toolkit and staying informed about the latest innovations. You make also want to read about how to start a graphic design blog in relation to art tools and design advancements.



02. Select an art blog maker


Choosing the best blogging platform is crucial in bringing your art blog to life online. Opt for a versatile blog maker such as Wix, which provides reliable hosting and advanced security infrastructure. 

The design of your blog— including its color scheme, typography and logo—plays a crucial role in conveying your artistic identity. Choose a platform with a diverse selection of professionally designed blog templates tailored for all blog types.

A captivating blog logo is the foundation of your artistic brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker to craft a professional logo that embodies your artistic aesthetic.


03. Decide on your art blog’s name


Selecting a distinctive blog name and domain name is an important step in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity. 

Use a blog name generator if you need more inspiration.
Some examples of possible art blog names you could use include:


Some examples of art business and blog names we love:

The art of Irina: One of our favorite artist websites, Irina not only shares her gorgeous portfolio but also a blog, where she offers visitors prose and poetry all aligned with her artistic development.

Art Time: Started by founder ​Emily Gould, Art Time helps to encourage growth throughout the greater art community. Fueled by creative passion, this site and blog inspires learning and sharing the power of art.  

Art Interpretations: Curated by Vivienne, this blog analyzes various interpretations of different pieces of art.

Elizabeth’s Art Review: Artist turned blogger Elizabeth created this art blog during the pandemic. Through her posts, she shares her learning, and observations and ignites the joy of viewing art through her perspectives. 


04. Plan, write, and publish blog content


To grow an art blog, a robust content strategy is essential. Consider these tips when deciding how to write your blog posts:

  • Blend evergreen and timely topics for diversity.
  • Choose topics aligned with your target audience's interests and needs within the art niche.
  • Offer a fresh perspective or a unique take on common artistic subjects to stand out.
  • Address common queries and challenges your readers may encounter in their artistic pursuits.


Consistency is paramount in blog publishing. Establish a regular publishing schedule that aligns with your resources and availability. Whether it's weekly, bi-weekly, or monthly, a predictable schedule retains readers' interest.

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