Marketing can be broadly categorized into various types based on the strategies and channels used to promote products or services. Here are some common types of marketing:

1. Traditional Marketing:
   • Print Advertising: Includes newspapers, magazines, brochures, and other printed materials.
   • Broadcast Advertising: Involves television and radio commercials.
   • Direct Mail: Sending physical promotional materials to a targeted audience.

Digital Marketing:

• Online Advertising: Includes display ads, search engine marketing (SEM), and social media advertising.
• Content Marketing: Creating and distributing valuable content to attract and engage a target audience.
• Email Marketing: Sending targeted messages to a group of people through email.
• Search Engine Optimization (SEO): Optimizing content to improve its visibility in search engine results.

Social Media Marketing:

• Utilizing social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote products or services.

Influencer Marketing:

• Collaborating with influential individuals to promote products or services to their followers.

Event Marketing:

• Promoting products or services through events, such as trade shows, conferences, and exhibitions.

What is guerrilla marketing?

Guerrilla Marketing:

1. Guerrilla marketing is a creative and unconventional approach to marketing that relies on low-cost, unconventional tactics to promote a product or service. It often involves surprise and creativity to make a memorable impact on the target audience. Guerrilla marketing campaigns can include public stunts, flash mobs, graffiti, and other unconventional methods.
2. Characteristics of Guerrilla Marketing:
   • Low Cost: Relies on creativity rather than large budgets.
   • Unconventional: Strays from traditional marketing methods.
   • Surprise Factor: Aims to surprise and engage the audience.
   • Memorable: Creates a lasting impression through unique and unexpected strategies.

Guerrilla marketing is all about thinking outside the box and creating a buzz without the need for a large budget. It's particularly effective for small businesses and startups looking to make a big impact with limited resources.

Types of Guerrilla Marketing?

Guerrilla marketing campaigns often involve unconventional and creative approaches to grab the audience's attention. Here are a few examples:

1. Flash Mobs:
   • Companies organize sudden, seemingly impromptu performances in public spaces. These can be choreographed dances, music performances, or other entertaining activities. The goal is to surprise and engage the audience while promoting a product or service.
2. Street Art and Graffiti:
   • Creating unique and eye-catching street art or graffiti that incorporates the brand or product message. This can be done legally with permission or in strategic locations to attract attention.
3. Ambient Advertising:
   • Placing ads in unusual or unexpected places to create surprise and capture attention. For example, using elevator floors, public benches, or even ceilings to display advertisements.
4. Stunts and Publicity Stunts:
   • Organizing attention-grabbing stunts in public spaces. This could include anything from skydiving promotions to setting up unusual installations or performances that tie back to the brand.
5. Undercover Marketing:
   • Creating scenarios where people unknowingly interact with a product or service. This could involve actors using the product in public spaces, generating genuine reactions that are captured on camera for later use in promotional material.
6. Reverse Graffiti:
   • Cleaning a dirty surface to create a contrast and form a message or image. This environmentally friendly method can be used to "draw" on sidewalks, walls, or other surfaces.
7. Pop-up Shops:
   • Setting up temporary, surprise retail locations in unexpected places, such as parks or public transportation hubs. These pop-up shops can generate excitement and urgency around a product or service.
8. Interactive Installations:
   • Creating interactive installations that encourage audience participation. For example, a brand might set up a life-sized video game in a public area where passersby can engage with the brand in a fun and memorable way.
9. Tactical Social Media Campaigns:
   • Leveraging current events or trends on social media platforms to create quick and relevant content that captures the audience's attention. This can involve clever and timely posts, memes, or challenges related to the brand.
10. Branded Giveaways or Samples:
    • Distributing free samples or branded giveaways in unexpected places or in unique ways. This could involve using creative packaging or incorporating the giveaway into a surprise event.

Guerrilla marketing is all about breaking away from traditional advertising methods and creating a memorable experience for the audience through unconventional means. Keep in mind that the success of guerrilla marketing often depends on the creativity and relevance of the approach to the brand and its target audience.