What is E-Marketing

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3 Jun 2024

E-marketing (electronic marketing) is also known as Internet marketing, web marketing, digital marketing or online marketing. E-marketing is the process of marketing a product or service using the Internet. E marketing not only includes marketing on the Internet, but it also includes marketing through e-mail and wireless media. It uses a number of technologies to help connect businesses with their customers.

E-marketing is a type of marketing that is accomplished through modern technology such as the Internet and mobile. The importance of e-marketing has increased as a result of the increase in the number of Internet users. At the end of 2013, the number of Internet users in Arab countries has reached 135.6 million users. The Internet has become the most popular way to find information or search for a product. There are many ways of e-marketing, and it is better to know all the types and methods of e-marketing to choose the right method that will bring success to your marketing campaign.

Types of E-Marketing

Emarketing is also called internet marketing. There are many ways to do it. Many companies can choose any of them according to their needs.

E-Mail Marketing

Marketing through e-mail is one of the first methods of e-marketing. Any company delivering its products through e-mail is e-mail marketing. Email marketing is necessary for every company in every way because any company gives new offers and discounts to customers from time to time, for which email marketing is an easy way.

Search Engine Optimization (SEO)

This is a technical medium that gives your website the top place on the search engine results, which increases the number of visitors. For this, we have to make our website according to keywords and SEO guidelines.

Social Media

Social media is made up of many websites like Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can present his views in front of thousands of people. When we visit these sites, we see advertisements on them at some intervals. This is an effective and efficient medium for advertising.

YouTube Channel

YouTube is such a medium of social media through which the manufacturer can directly present his products to the people. People can also express their reactions on it. This is the medium where there is a huge crowd of people or you can say that a large number of users/viewers are on YouTube. This is an easy and popular medium to show your product to the people by making a video.

Affiliate Marketing

The remuneration that is received by advertising products through website, blog or link is called affiliate marketing. Under this, you create your own link and put your product on that link. When the customer buys your product by clicking on that link, you get paid for it.

Apps Marketing

Creating different apps on the internet and making them available to people and promoting your product on them is called app marketing. This is a very good way of digital marketing. Nowadays a large number of people are using smart phones. Big companies make their own apps and make them available to people.

Advantages of E-Marketing

There are many benefits of e-marketing which can be used for any kind of business. Some benefits of e-marketing are given below.

• Easy monitoring through web tracking capabilities helps to make e-marketing highly effective.

• Using e-marketing, viral content can be created, which helps in viral marketing.

• The Internet provides 24 hours and “24/7” service to its users. So you can connect and build customer relationships around the world, and your customer can shop or order a product at any time.

• The cost of spreading your message on the Internet is next to nothing.

Many social media sites such as Facebook, LinkedIn and Google Plus allow you to advertise and promote your business freely.

• You can easily and instantly update your registered customers via email.

• If you are running a sale, your customers can start shopping at discounted prices as soon as they open their email.

• If a company has an information sensitive business like a law firm, newspaper or online magazine, that company can also deliver its products directly to customers without using couriers.

Disadvantages of E-Marketing

• You have to spend money if you want a strong online advertising campaign. Web site design, software, hardware, maintenance of your business site, online distribution costs and the cost of time invested, all should be included in the cost of providing your service or product online.

• With the number of people marketing online constantly increasing, your company needs to reach the maximum number of people.

• Some people prefer live interaction when buying any product. And if your company is a small business with one location, it may prevent customers from purchasing who live at a long distance.

In today's time all brands and companies resort to emarketing to promote their products or services because it is much cheaper than other marketing methods.