Mahindra Thar: The History

We retrace the foundation generously laid down by the Mahindra Thar’s predecessors, starting 71 years ago with the Willys CJ3-A, making it an icon in India’s tryst with automobiles. Having grown in stature from a trusty workhorse to a cult icon, the new Thar is the embodiment of how honest engineering principles and good design can remain eternally relevant. The Thar’s is a history lesson you just can’t miss. While minimalism is key to the Thar’s design language, a modern interpretation of its classical lines needed to be as traditionalist as it had to be arresting. The evolution of the Thar, therefore, had to be a ground-up exercise, shedding everything but the familiarity of its silhouette. It’s a daunting task, to improve upon a reverential design, but the results are out there for you to see.A huge challenge with the new Thar’s development direction was to evolve its audience perception, from that of an off-road focused machine to an inclusive,