Mastercard Launches UEFA Champions League Trivia

Mastercard introduces a Web3-based football trivia game for UEFA Champions League fans, marking an innovative step in digital engagement. This competition rewards fans with tickets to the finals.
Furthermore, the trivia invites Mastercard cardholders from across the globe, including Spain, Germany, France, the UK, Italy, the USA, Mexico, Colombia, Brazil, and Argentina, to showcase their football expertise. 

Earning Your Spot

Initially, fans must sign up at Priceless.com and claim a unique NFT, which serves as their entry to the quiz. The competition spans the entire 2023/24 UEFA Champions League season, featuring a wide array of questions.
Topics range from historic victories to the details of the first-ever Group Stage. Moreover, the quiz kicks off 30 minutes before each round of Tuesday fixtures, offering match tickets to round winners and a grand prize of tickets to the final game at London’s Wembley Stadium for the overall leaderboard leader.

Digital Passes and Community Sharing

Additionally, Mastercard encourages participants to share their passion for football. By inviting friends and family to join the trivia, participants earn digital tokens and “free kicks.” It allows them to skip questions and enhance their chances of winning. This strategy promotes a vibrant community of football enthusiasts eager to test their knowledge against others.
Beatrice Cornacchia, Mastercard’s Executive Vice President, highlights the trivia as an exciting way to connect fans beyond the field. She emphasizes Mastercard’s 30-year partnership with the UEFA Champions League, aiming to celebrate the spirit of football through the latest Web3 technology.
Consequently, the trivia is part of the pass to priceless platform, a new initiative by Mastercard that merges the physical and digital worlds. It offers cardholders access to unique experiences, spanning sports, music, and more, thus enriching their engagement with their passions.
Overall, Mastercard’s commitment to innovation is evident in their adoption of new technologies to enhance consumer experiences. The payment company fosters connections between digital innovations and consumer desires. Examples include their Mastercard Artist Accelerator program and exclusive NFT collaborations with Major League Baseball.
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Anvi Saini