NOT Punk #5130 wisdom

What is this ALEX/Stacks memecoin business all about then?
https://www.bulbapp.io/p/e174559d-2e60-4cd8-bb93-16b031891844/memecoins-on-stacks-the-alex-surge-campaign?s_id=828edddb-0d11-42b5-8bf7-cb3f3d55943d