How to start a mom blog and make money in 2024

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5 Feb 2024

Starting a mom blog is like creating a digital diary of your incredible journey through motherhood. It's a place where you can share your experiences, wisdom and even the occasional parenting mishap with a supportive community of fellow moms.

Not only does it provide an opportunity to connect with others who can relate to your daily adventures, but it's also a fantastic way to document precious moments with your little ones. A mom blog can additionally be a creative outlet, and maybe even a source of inspiration for other parents out there.

So, if you've got stories to tell, advice to share or just want to celebrate the joys and challenges of motherhood, go ahead and start that blog. Here are steps for getting started.

But first, why start a mom blog?

A mom blog offers you a platform to connect with other mothers, especially in today's digital age, where online communities provide invaluable support and camaraderie. Your journey through motherhood is unique, and with a blog, you can share your personal experiences, challenges, triumphs and lessons learned. Your sharing can resonate with and inspire other moms just like you.

Through your parenting experiences, you undoubtedly gain profound insights that you can share in the form of practical advice, parenting hacks and solutions to common challenges. This type of blog can become a resource hub for various aspects of parenting, covering topics such as pregnancy, childcare, education, health, self-care and family activities. By sharing your stories of overcoming obstacles, balancing responsibilities and pursuing personal goals, you can empower other moms to do the same.

How to start a mom blog in 6 steps

Ready to embark on your journey as a mom blogger? Here's a simplified roadmap that covers six crucial steps:

01. Choose a blog niche

Choosing a specific niche for your mom blog is essential to create focused and valuable content that resonates with your target audience. Your chosen blog niche should align with your interests, expertise and the needs of your target audience. By focusing on a specific niche, you can establish yourself as an authoritative and trusted source within the mom blogging community.

Here are five mom or parenting-related blog niches and potential blog examples you could consider starting:

Parenting tips and styles: Focus on providing practical parenting tips, advice for different stages of child development and how to effectively communicate with children of different ages.
Lifestyle and self-care: Cover topics related to self-care for mothers, maintaining a healthy work-life balance, managing stress, wellness routines and personal growth while balancing being a mom.
Family recipes: Share family-friendly recipes, meal planning ideas, cooking hacks and tips for preparing nutritious and delicious meals that cater to both kids and adults.
Pregnancy and maternity information: Focus on the journey of pregnancy, offering information about prenatal care, childbirth, postpartum recovery and guidance for navigating the challenges of motherhood.
Crafts and activities for kids: Provide creative and fun DIY projects, craft ideas, educational activities and games for children.

02. Select a blogging platform for your mom blog

Choosing the right blog maker is crucial when starting your mom blog. Opting for a platform like Wix that offers hosting, security features and supports your branding efforts can make it easier to create, scale and monetize your blog.

Your mom blog's overall design significantly influences the user experience. Select a blog template or theme on Wix that complements your brand's aesthetics and caters to your niche audience. Then, personalize your blog's design, layout and color scheme to create a visually appealing and consistent look.

Note that branding is essential for establishing a recognizable identity for your mom blog. Your blog's branding elements—such as colors, fonts and logo—contribute to creating a cohesive and memorable visual identity that resonates with your target audience.

A logo serves as the face of your mom blog and represents its values and style. Using a logo maker helps you design a unique and eye-catching logo that reflects your blog's design. Check out these blog logo examples for more inspiration.

Learn more about how to create a website.

03. Find the right name for your blog

Choosing the right blog name and domain is a pivotal step in building awareness, establishing credibility and connecting with your audience. Your mom blog's name is the first impression readers have of your content. It not only reflects your blog's identity but also creates an initial perception of your focus and personality. If you're struggling to find the perfect name, consider using a blog name generator or exploring blog name ideas.

Your domain name is the online address for your mom blog. When selecting a domain name, consider these best practices:

Check that your domain name reflects your mom blog's focus, values and niche.
Keep your domain name simple, easy to spell and memorable. Avoid complex words or lengthy phrases.
If possible, incorporate your blog's name into the domain to reinforce brand consistency.
Include relevant keywords in your domain to enhance search engine visibility.
Numbers and hyphens can be confusing when spoken and might lead to misinterpretation.
After brainstorming potential domain names, check their availability.

Some creative mom blog name options include MomLifeMagic.com, NurturingNestlings.com or CherishedParenting.com.

If you really want your blog to stand out, consider a .blog domain extension. It's a clear and unique way to help your blog and content pop.

04. Plan and write your mom blog content

Valuable and engaging content is at the heart of a successful mom blog. Develop a content calendar to organize your blog topics, publication dates and themes. This ensures consistency and helps you plan ahead. Within your calendar, always include evergreen content—i.e., timeless articles that remain relevant over time as these posts continue to attract readers long after publication.

When choosing what to write about, it's best to consider your specific audience (most likely other parents) and address common challenges, questions and needs that they might have. Authenticity always resonates with readers so don’t be afraid to share personal experiences, anecdotes and lessons learned as a parent.

There are various types of content you could look to create, including step-by-step guides for activities, parenting techniques and DIY projects that moms can implement.

Some other potential mom blog article ideas include:

10 Time-Saving Hacks for Busy Moms
Surviving the Terrible Twos: Strategies for Toddler Tantrums
Creating Meaningful Family Traditions: Celebrating Milestones
Crafty Corner: DIY Playdate Activities for Kids
Mom's Self-Care Guide: Prioritizing Your Well-Being

Want to know more about how to write great blog posts? We’ve put together some of our top blogging tips to get you started:

Organize your blog posts with a clear introduction, informative main content and a concluding summary or call to action.
Start your post with engaging blog titles that accurately convey the essence of your content. But be careful not to create clickbait-style titles just to get readers to click through to your content. “It’s a common mistake,” says Kylie Goldstein, blog growth manager at Wix (and mom), “but focus on informative and clear.”
Use subheadings, bullet points and short paragraphs to ensure a readable blog format.
When it comes to understanding how long a blog post should be, it’s completely up to the topic and audience. Sometimes longer is better but sometimes short, pithy content wins the day.
Edit and proofread your posts for grammar, spelling and clarity. This is especially important if you plan to use an AI content generator for some of your draft planning.

We recommend adding all of these tips to your own blog post checklist to make sure you’re publishing content of consistent quality.

05. Promote your blog

Promoting your mom blog effectively is crucial to reaching a wider audience and building a loyal readership. You’ll need to use various blog distribution strategies in order to enhance the visibility of your mom blog. We explain some tried and trusted ways to promote a blog below.

Search engine optimization (SEO): Optimize your blog posts for search engines by using relevant keywords, meta descriptions and image alt text. Blog SEO strategies are a great way to build organic traffic to your blog.
Social media marketing: Share and promote your blog posts on platforms like Facebook, Instagram and Pinterest. Social media marketing can be both organic and paid. Utilize visually appealing images, engaging captions and relevant hashtags to attract readers.
Email marketing: Build an email subscriber list and send newsletters featuring your latest blog posts. This keeps your readers engaged and informed.
Guest blogging: Collaborate with other mom bloggers or parenting brands by contributing guest posts. This introduces your blog to new audiences and establishes your authority. You can also write for their blogs and include links back to your blog.

In order to gauge how effective your blog promotion strategies are, consider looking into web analytics and popular blogging tools. These can help you understand where your blog traffic is coming from, which channels your content is most popular on and which content seems to resonate with readers the most. You can then enjoy an easier time planning future content and choosing the most effective distribution channels for you. If basic SEO optimizations bring you reasonable organic traffic from search engines, you might want to double down on an SEO strategy.

06. Monetize your mom blog

Monetizing your blog can transform your passion into a source of income. Several popular strategies allow you to make money blogging while also providing valuable content and support to your readers. Explore these avenues and consider how they can align with your blog's focus:

Affiliate marketing: You can choose to promote products or services relevant to your mom blog's niche. You insert the links into your content and when readers make purchases through your affiliate links, you earn a commission. Incorporate genuine product recommendations (services and products you’ve actually used at home or with your kids) to build trust with your audience. Where possible insert the links as naturally as you can.
Display ads: You can integrate display ads from networks like Google AdSense into your blog and earn money based on the number of impressions or clicks these ads receive. Make sure that your ads are unobtrusive and don't compromise the user experience as this can turn people off.
Subscription content: Offer premium subscription content or online courses that cater to your audience's needs. Subscribers gain access to exclusive articles, resources, video content, workshops or downloadable materials. For a mom blog, the best examples of this kind of content could include monthly parenting guides, meal planning schedules and recipes, or interactive virtual workshops and webinars.

A good example of a mom blog

Jordan’s mom blog follows her life as a single, working mom. She shares her favorite family recipes and toddler parenting tips from her own experience on the Oh, Another Mommy blog.