Meanwhile in Colombia

Worldcoin, a biometric cryptocurrency project by Tools for Humanity, is under investigation in Colombia for data protection concerns. Despite initial success, with 1,000 Colombians participating in iris scans within 36 hours, the Superintendency of Industry and Commerce (SIC) scrutinizes whether the project adheres to local data laws. Worldcoin's operations have faced similar issues globally, leading to suspensions and investigations in various countries. Colombian authorities remain skeptical about the technology's compliance and data security. If found non-compliant, Worldcoin could face fines or suspension in Colombia. Meanwhile, public interest remains high, with long queues at registration centers despite ongoing privacy concerns.
 
Worldcoin, a biometric cryptocurrency project backed by Tools for Humanity (TfH) and co-founded by Sam Altman, has faced significant scrutiny and regulatory challenges since its launch in Colombia. The initiative involves scanning individuals' irises to facilitate cryptocurrency transactions, raising significant privacy concerns.
Despite hosting events to showcase the technology and reassure Colombian authorities, the Superintendency of Industry and Commerce (SIC) launched an investigation to assess whether Worldcoin complies with local data protection laws, particularly the handling of sensitive data.

Worldcoin's regulatory challenges are not limited to Colombia. The project has faced backlash and operational suspensions in multiple countries over similar privacy issues. In South America, authorities in Argentina, Chile, and Peru have initiated their investigations into TfH’s compliance with local regulations. Even Brazil, which had previously halted Worldcoin’s operations in 2023, is considering further investigation by its data protection agency.

TfH has been proactive in addressing the concerns of Colombian authorities. The company employed the lobbying firm Orza to facilitate dialogue with regulators and explain the technology. Despite these efforts, local experts and authorities continue to be skeptical of Worldcoin's data handling and security protocols. Concerns include whether TfH will establish a local branch or operate remotely, potentially complicating regulation enforcement.
 
Despite these concerns, the public response in Colombia has been notable, with long queues forming at iris-scanning centers in cities like Bogotá. Many individuals, motivated by the prospect of financial gain, have participated in the registration process. However, privacy concerns persist among some users.

TfH asserts that iris images are promptly deleted and that security and privacy are top priorities. However, if the SIC's investigation finds that Worldcoin has violated data protection laws, the company could face fines or be ordered to suspend its operations in Colombia. This situation underscores the global challenges of integrating new technologies with stringent data privacy standards.

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