My Diary-Marketing at BULB
There has been a lot of noise from our supporters on the discord Channel saying BULB team is not doing enough marketing. I guess I will take the initiative to push the marketing of BULB within the boundries set by BULB team.
May 30, 2024 -I started with my commitment to turn around $Bulb.
@everyone GM guys, $BULB is down, no worries, I am determined to turn this around, with all the skills/knowledge I possessed, with the support and encouragement the community gave me, with my persistence and persuasion to BULB team-I urged them to buy back with the ad money, I am persuading them to get top writers/their followers to join BULB with $BULB incentives (I am working that out, there is 21 mil $BULB available from users' reserves that I know). When BULb thread is launched, I will help on the marketing-I am learning BUT I have passion to do it, I will pick up things with lightning speed....However, I need you to support the $BULB by any means within your control. ONLY TOGETHER WE ARE STRONG.🚀
May 31, 2024 -I provided the community with my view on how marketing should be done from a theorectical basis.
We shall do BULB marking with the following theoretical basis, marketing is under the framework of 4P-Product, Price, Packaging and Promotion. Services Marketing further added 3Ps-People, Process and Place.
Product is the core of this, that’s why BULB team spent so much time building the best product, I think we have the Blogging product now-free of spams, spammers/others can move to BULB thread to hand around. We can sell to VC now
Price is the cost of your time-do you think it’s worth the time to continue, if not buy $BULB or HODL. Can VC make money out of this ? look at the Market cap now….. Now We need users pay to get into BULB with paywall of 2,500 $BULB to post/comment. We get income from Ad money and use that to buy back $BULB. In the long run, We need "income" (paywall/BULB purchases/Ad money/VC investments) to be larger than the "weekly rewards/staking rewards" (cost to BULB) in order to create value for $BULB. Weekly rewards need to be slashed, we are giving away too much $BULB.
Packaging – that’s all the BULB features and overall design outlook of BULB, it is a place where you can make a living and attract readers to tip, readers need the knowledge and thrill from the writing-that’s why we need to maintain this place a spam free place.
Promotion-this part needs way more work, but BULB is doing it with limited resources, partnership/SEO/X/OG team/supporters/me doing this all the time. Need a wider audience approach as next step.
People-Co-founders’ passion, BULB team capability demonstration, writers/contributors/supporters here with the determination and persistence to go on.
Need to get top writers and their followers to join BULB with $BULB as incentives-working on it.
Process-Mod/appeal process, Log in process, staking etc..training of reporters/Mods to do reports/mod correctly with fairness-we are doing it now.
Place-Does BULB has all the constituents to be a world class blogging-we have a good foundation on Solana Blockchain. We need to build and learn as we go.
I will put this in an article to draw commitments and learnings and pick the team’s brain together, this is TO BE UPDATED as we implement the overall marketing approach of BULB with feedback from the community.
Let us know, what do you think ? what can you do to help ?.
Further reading:
Also this marketing approach will be linked to the strategic alignment article I uploaded on BULB for drawing inputs from the community and it's opinion leaders. https://www.bulbapp.io/p/428e56f3-1df4-4858-914f-910a6714521d/bulb-strategic-alignment
