Type of Marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.


One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?


Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.

05. Social media marketing

Some experts argue that social media marketing is a branch of content marketing, while others maintain it’s a world of its own. Whichever category you place it in, social media marketing is one of the most crucial types of marketing. In fact, 50% of consumers are more interested in a brand when they see Instagram ads for it.

This valuable marketing strategy involves promoting your brand via social media platforms, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn or YouTube.

06. Search engine marketing

Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages appearing on search engine results pages (SERPs). When a page from your website—let’s say, a landing page or blog post—shows up in search engine results in response to a user’s search query, the user is exposed to your business. Ideally, they’ll click the result and navigate to your site.



The other type of search engine marketing, PPC, can be done in parallel with your SEO efforts. PPC ads are the sponsored content you see at the top of search results pages. If you’re interested in paying for sponsored results on Google, try Google Ads. This is one of the most popular, reliable choices for PPC marketers.

07. Organic marketing

You’ve already seen this term mentioned in our discussion of search engine optimization. This, together with content and social media marketing, comprises a powerful type of marketing known as organic marketing.

Organic marketing is any non-paid marketing that aims to naturally (organically) attract people to your business. It involves implementing the best practices to get search engines and social media platforms to display your posts in a prominent position. This contrasts from promoting your business “artificially” via paid links or boosted posts.

This method is the cornerstone of inbound marketing since it’s based on the principle that creating engaging social media content and strong, SEO-driven website copy will bring exposure to your business and magnetically drive customers toward your brand.

In general, audiences consider organic marketing less intrusive than advertising, since it focuses on nurturing prospective customers and drawing them to your business over time.

08. Advertising
01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.

05. Social media marketing

Some experts argue that social media marketing is a branch of content marketing, while others maintain it’s a world of its own. Whichever category you place it in, social media marketing is one of the most crucial types of marketing. In fact, 50% of consumers are more interested in a brand when they see Instagram ads for it.

This valuable marketing strategy involves promoting your brand via social media platforms, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn or YouTube.

Many companies use a combination of these different platforms as part of their social media marketing strategy. Your choice of platforms largely depends on where your target audience is most active and how you want to represent your business. For example, restaurant social media marketing is particularly effective on Instagram because the platform is based on visuals. Posting pictures and videos of tasty-looking food is an extremely effective way for restaurants to market their products.

06. Search engine marketing

Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages appearing on search engine results pages (SERPs). When a page from your website—let’s say, a landing page or blog post—shows up in search engine results in response to a user’s search query, the user is exposed to your business. Ideally, they’ll click the result and navigate to your site.

Search engine marketing can be divided into two main types: search engine optimization (SEO) and pay-per-click advertising (PPC). The main difference between the two is that SEO is organic (not paid), while PPC involves purchasing ads.

To start doing SEO, you’ll need to learn about the different ingredients that make websites rank in search engines. This includes technical aspects, like the structure and page speed of your website, as well as the implementation of keywords. Content marketing and SEO are deeply intertwined, since the more keyword-rich your blog and website content, the better your chances of ranking on the SERP.

The other type of search engine marketing, PPC, can be done in parallel with your SEO efforts. PPC ads are the sponsored content you see at the top of search results pages. If you’re interested in paying for sponsored results on Google, try Google Ads. This is one of the most popular, reliable choices for PPC marketers.

07. Organic marketing

You’ve already seen this term mentioned in our discussion of search engine optimization. This, together with content and social media marketing, comprises a powerful type of marketing known as organic marketing.

Organic marketing is any non-paid marketing that aims to naturally (organically) attract people to your business. It involves implementing the best practices to get search engines and social media platforms to display your posts in a prominent position. This contrasts from promoting your business “artificially” via paid links or boosted posts.

This method is the cornerstone of inbound marketing since it’s based on the principle that creating engaging social media content and strong, SEO-driven website copy will bring exposure to your business and magnetically drive customers toward your brand.

In general, audiences consider organic marketing less intrusive than advertising, since it focuses on nurturing prospective customers and drawing them to your business over time.

08. Advertising
01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.

05. Social media marketing

Some experts argue that social media marketing is a branch of content marketing, while others maintain it’s a world of its own. Whichever category you place it in, social media marketing is one of the most crucial types of marketing. In fact, 50% of consumers are more interested in a brand when they see Instagram ads for it.

This valuable marketing strategy involves promoting your brand via social media platforms, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn or YouTube.

Many companies use a combination of these different platforms as part of their social media marketing strategy. Your choice of platforms largely depends on where your target audience is most active and how you want to represent your business. For example, restaurant social media marketing is particularly effective on Instagram because the platform is based on visuals. Posting pictures and videos of tasty-looking food is an extremely effective way for restaurants to market their products.

06. Search engine marketing

Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages appearing on search engine results pages (SERPs). When a page from your website—let’s say, a landing page or blog post—shows up in search engine results in response to a user’s search query, the user is exposed to your business. Ideally, they’ll click the result and navigate to your site.

Search engine marketing can be divided into two main types: search engine optimization (SEO) and pay-per-click advertising (PPC). The main difference between the two is that SEO is organic (not paid), while PPC involves purchasing ads.

To start doing SEO, you’ll need to learn about the different ingredients that make websites rank in search engines. This includes technical aspects, like the structure and page speed of your website, as well as the implementation of keywords. Content marketing and SEO are deeply intertwined, since the more keyword-rich your blog and website content, the better your chances of ranking on the SERP.

The other type of search engine marketing, PPC, can be done in parallel with your SEO efforts. PPC ads are the sponsored content you see at the top of search results pages. If you’re interested in paying for sponsored results on Google, try Google Ads. This is one of the most popular, reliable choices for PPC marketers.

07. Organic marketing

You’ve already seen this term mentioned in our discussion of search engine optimization. This, together with content and social media marketing, comprises a powerful type of marketing known as organic marketing.

Organic marketing is any non-paid marketing that aims to naturally (organically) attract people to your business. It involves implementing the best practices to get search engines and social media platforms to display your posts in a prominent position. This contrasts from promoting your business “artificially” via paid links or boosted posts.

This method is the cornerstone of inbound marketing since it’s based on the principle that creating engaging social media content and strong, SEO-driven website copy will bring exposure to your business and magnetically drive customers toward your brand.

In general, audiences consider organic marketing less intrusive than advertising, since it focuses on nurturing prospective customers and drawing them to your business over time.

08. Advertising
01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.

05. Social media marketing

Some experts argue that social media marketing is a branch of content marketing, while others maintain it’s a world of its own. Whichever category you place it in, social media marketing is one of the most crucial types of marketing. In fact, 50% of consumers are more interested in a brand when they see Instagram ads for it.

This valuable marketing strategy involves promoting your brand via social media platforms, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn or YouTube.

Many companies use a combination of these different platforms as part of their social media marketing strategy. Your choice of platforms largely depends on where your target audience is most active and how you want to represent your business. For example, restaurant social media marketing is particularly effective on Instagram because the platform is based on visuals. Posting pictures and videos of tasty-looking food is an extremely effective way for restaurants to market their products.

06. Search engine marketing

Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages appearing on search engine results pages (SERPs). When a page from your website—let’s say, a landing page or blog post—shows up in search engine results in response to a user’s search query, the user is exposed to your business. Ideally, they’ll click the result and navigate to your site.

Search engine marketing can be divided into two main types: search engine optimization (SEO) and pay-per-click advertising (PPC). The main difference between the two is that SEO is organic (not paid), while PPC involves purchasing ads.

To start doing SEO, you’ll need to learn about the different ingredients that make websites rank in search engines. This includes technical aspects, like the structure and page speed of your website, as well as the implementation of keywords. Content marketing and SEO are deeply intertwined, since the more keyword-rich your blog and website content, the better your chances of ranking on the SERP.

The other type of search engine marketing, PPC, can be done in parallel with your SEO efforts. PPC ads are the sponsored content you see at the top of search results pages. If you’re interested in paying for sponsored results on Google, try Google Ads. This is one of the most popular, reliable choices for PPC marketers.

07. Organic marketing

You’ve already seen this term mentioned in our discussion of search engine optimization. This, together with content and social media marketing, comprises a powerful type of marketing known as organic marketing.

Organic marketing is any non-paid marketing that aims to naturally (organically) attract people to your business. It involves implementing the best practices to get search engines and social media platforms to display your posts in a prominent position. This contrasts from promoting your business “artificially” via paid links or boosted posts.

This method is the cornerstone of inbound marketing since it’s based on the principle that creating engaging social media content and strong, SEO-driven website copy will bring exposure to your business and magnetically drive customers toward your brand.

In general, audiences consider organic marketing less intrusive than advertising, since it focuses on nurturing prospective customers and drawing them to your business over time.

08. Advertising
01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

• Content marketing
• Social media marketing
• Search engine marketing
• Mobile marketing
• Email marketing
• Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating and distributing content often through mutli-channel marketing approaches. This not only includes writing blog posts, but also posting on social media, writing in-depth e-books, sharing data-rich infographics, creating video content and even starting a podcast.

Whatever content you choose, the goal is to provide valuable information to your target audience that drives engagement, provides knowledge and support, and ultimately stimulates interest in your product or service.

05. Social media marketing

Some experts argue that social media marketing is a branch of content marketing, while others maintain it’s a world of its own. Whichever category you place it in, social media marketing is one of the most crucial types of marketing. In fact, 50% of consumers are more interested in a brand when they see Instagram ads for it.

This valuable marketing strategy involves promoting your brand via social media platforms, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn or YouTube.

Many companies use a combination of these different platforms as part of their social media marketing strategy. Your choice of platforms largely depends on where your target audience is most active and how you want to represent your business. For example, restaurant social media marketing is particularly effective on Instagram because the platform is based on visuals. Posting pictures and videos of tasty-looking food is an extremely effective way for restaurants to market their products.

06. Search engine marketing

Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages appearing on search engine results pages (SERPs). When a page from your website—let’s say, a landing page or blog post—shows up in search engine results in response to a user’s search query, the user is exposed to your business. Ideally, they’ll click the result and navigate to your site.

Search engine marketing can be divided into two main types: search engine optimization (SEO) and pay-per-click advertising (PPC). The main difference between the two is that SEO is organic (not paid), while PPC involves purchasing ads.

To start doing SEO, you’ll need to learn about the different ingredients that make websites rank in search engines. This includes technical aspects, like the structure and page speed of your website, as well as the implementation of keywords. Content marketing and SEO are deeply intertwined, since the more keyword-rich your blog and website content, the better your chances of ranking on the SERP.

The other type of search engine marketing, PPC, can be done in parallel with your SEO efforts. PPC ads are the sponsored content you see at the top of search results pages. If you’re interested in paying for sponsored results on Google, try Google Ads. This is one of the most popular, reliable choices for PPC marketers.

07. Organic marketing

You’ve already seen this term mentioned in our discussion of search engine optimization. This, together with content and social media marketing, comprises a powerful type of marketing known as organic marketing.

Organic marketing is any non-paid marketing that aims to naturally (organically) attract people to your business. It involves implementing the best practices to get search engines and social media platforms to display your posts in a prominent position. This contrasts from promoting your business “artificially” via paid links or boosted posts.

This method is the cornerstone of inbound marketing since it’s based on the principle that creating engaging social media content and strong, SEO-driven website copy will bring exposure to your business and magnetically drive customers toward your brand.

In general, audiences consider organic marketing less intrusive than advertising, since it focuses on nurturing prospective customers and drawing them to your business over time.

08. Advertising