5 Beauty Standards for Japanese Women, Each Has Its Own Characteristics!

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30 Jan 2024
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Japan is a country rich in beautiful culture and traditions. One of the characteristics is the standard of beauty for Japanese women , which is quite unique and has its own characteristics. However, along with increasingly modern times, beauty standards have also changed.
For this reason, here are several things that are considered to be the beauty standards for Japanese women. Come on, read the review to the end below.


1. Have bright skin

Quoting Question Japan , Yuu Sato is a writer and has experience in the Japanese tourism industry, according to him, light skin is a symbol of wealth and high status like royalty. Japanese women's beauty standards can also be seen in ancient books such as the Diary of Lady Murasaki or the Tale of Genji.
White and bright skin is a very important element of beauty. There is even an old Japanese saying that says, “White skin hides seven defects.” That's why many Japanese women use sunscreen and umbrellas in hot weather. On the other hand, clean and spotless skin also indicates health.


2. Have a small or oval face

Sato explains the compliment to a small, oval-shaped face and a sharp chin, which Japanese people call “kagao” or 小顔. This term is a compliment to a cute girl, which is basically a form of admiration for someone because of the beauty of your face.
There is a way to make a “kogao” face. Usually Japanese women will do facial exercises and massages and use contouring makeup techniques . Apart from that, they also undergo cosmetic procedures, such as jawline reduction surgery to achieve a smaller facial appearance.

3. Have big eyes and double lids

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In Japanese it is called "futae". Big eyes and double eyelids will make your eyes more attractive and appear energetic. According to Chic Pursuit, Maria Juvakka, the founder and editor-in-chief of the page, double eyelids refer to the folds in the upper eyelid.
The folds create a distinct contour line and separate the eyelids from the rest of the face. Women with larger eyes are also considered to be more youthful, approachable, friendly and attractive. Japanese women typically use double taping, eyelash extensions, and contact lenses to create the illusion of larger, more expressive eyes.

4. Have a sharp nose

Not a few Japanese women feel inferior because their noses are too small. They think that a sharp nose can give the impression of a smoother and more elegant face. This is ultimately linked to the beauty standards there.
To get the desired nose shape, Japanese women usually change the bone structure without surgery. They use methods to beautify the nose with contour makeup, nose lifting tape, and fillers.

5. Have a slim and slender body

Sato said that in general a slim body is preferred by both men and women. But especially for women, a slim and petite body is considered more attractive and seems attractive. That's why some Japanese girls are obsessed with losing weight.
Then having long legs is also considered the standard of beauty there. Long legs are a plus because many Japanese women wear miniskirts to show off their legs. To get the desired body, they usually do exercise or exercise procedures and drink milk.
Those are the beauty standards for Japanese women that you should know about. Apart from that, Japanese women also dream of healthy, straight and wavy hair. Then, to support their appearance, they prefer natural makeup which gives a subtle and homely impression. In this increasingly developing era, these standards can of course change with the times. Hopefully this article adds to your insight.

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